Marketing Manager

We are looking for an ambitious and driven Marketing Manager that will be responsible for the overall marketing strategy of our company with a strategy of 75% digital and 25% traditional marketing techniques. They run the day-to-day management of projects and ensure that they are completed successfully. The Marketing Manager will manage social media campaigns, content calendars, maintain the company's content, hard copy brochures, among many other tasks. They also will measure the effectiveness of various marketing campaigns.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Essential Job Responsibilities

• Manage the content that the business posts to social media
• Develop strategies that drive customers to the website and/ or our platform
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Work with the Human Resources team regarding employer branding on various online platforms

Requirements

• Bachelor's degree in marketing or business
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Ability to identify long term trends in data
• Great communication and problem-solving skills
• Experience working with a content management system
• Strong project management skills
• 7+ years of experience in digital or similar marketing role

Compensation: $100-115k

Benefits

At Vorto we are committed to developing our employees and providing them exciting opportunities to grow and prosper in their careers.

We offer a competitive benefits package as well as numerous additional perks, including:

• Competitive compensation package
• Health, Dental and Vision Insurance
• 401k with matching up to 3.5%
• Company-paid life and short-term disability insurance
• Company-paid parking or RTD pass
• Modern office space in downtown Denver with daily coffee, tea, drinks & snacks
• We supply the industry's best hardware and productivity software.