Marketing Manager

Work Schedule
Other

Environmental Conditions
Office

Job Description

COMPANY: Thermo Fisher Scientific Inc.

LOCATION: 168 Third Avenue, Waltham, MA 02541

TITLE: Marketing Manager

HOURS: Monday to Friday, 8:00 am to 5:00 pm

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DUTIES: • Partner with business leaders and leverage strong analytical skills to recommend KPIs and targets that will generate meaningful insights for the business.

• Owner of strategy and roadmap for reporting and analysis of sales leads.
• Maintain relationship for managing daily reporting and analysis for world-wide sales leads across 5 corporate divisions in life sciences industry.
• Interpret business performance results and provide recommendations to the business on where to focus improvement efforts; partner with the development team to automate analysis.
• Daily management of reporting for marketing business decision support.
• Conduct performance analysis as needed around leads, opportunities, and revenue.
• Data architecture for business intelligence infrastructure, including automation script coding, testing, and deployment.
• Develop and maintain KPI dashboards for various digital projects and funnel metrics in order to make data driven decisions.
• Lead GSS web optimization and SEO efforts.
• Serve as a customer journey expert for digital campaigns.
• Assist with paid digital placement, tracking and optimization.
• Monitor and manage spending on digital marketing activities to meet budget requirements.

TRAVEL: Up to 20% domestic and international travel required. Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.

REQUIREMENTS: MINIMUM Education Requirement: Master's degree or foreign equivalent in Information Systems, Business Administration, Marketing, or related field of study.

MINIMUM Experience Requirement: 1 year of Marketing, Business Intelligence, or related experience.

Alternative Education and Experience Requirement: Bachelor's degree or foreign equivalent in Information Systems, Business Administration, Marketing, or related field of study plus 3 years of marketing, business intelligence, or related experience.

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Required knowledge or experience with:

• SQL /No SQL;
• Redshift;
• Postgres;
• Git and JIRA;
• Power BI;
• Adobe Analytics;
• Cognos;
• Python and R Programming;
• Building end to end ETL pipelines and;
• Customer Segmentation.

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