Marketing Manager

ABOUT BERLINROSEN

BerlinRosen is a fast-growing, full-service communications firm with more than 300 communications and campaign strategists in New York, Washington, D.C. and Los Angeles. Since its founding in 2005, BerlinRosen has powerfully expanded its presence in corporate, social impact/ESG, nonprofit, entertainment, media, racial justice, healthcare, hospitality, lifestyle, technology, issue advocacy and workers’ rights communications. We have received more than 50 awards and recognitions, including being the only agency to be named #1 on Observer’s PR Power List for three consecutive years, PRNews’ Large PR Agency of the Year (2021) and 5/5 Stars on Forbes’ latest Best PR Agencies in America list. 

From leading technological innovators, to institutions that help our cities thrive, to nonprofits and candidates at the forefront of the most pressing progressive causes of our time; we take a message-first, results-focused approach to communications challenges, delivering high impact media, digital strategy and advertising to our clients. 

People of color, people with disabilities and women are strongly encouraged to apply. BerlinRosen is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE GROWTH TEAM

The Growth team is responsible for shaping firm- and network-wide new business strategy, driving new business outreach and guiding and executing our marketing strategy. We thrive on our ability to weave together our firm’s unique communications approach into winning pitches and lift up the firm as a leader for external audiences—from new clients to PR-pros to the biggest movers and shakers in the country. We are a highly-efficient team with an industry-leading new client win rate.

ABOUT THIS ROLE

BerlinRosen is seeking a Marketing Manager to join our Growth team. This role will focus on driving and developing end-to-end marketing strategies across multiple practice areas, including firms in which BerlinRosen has recently made majority investment and future investments. The person best suited to this role will be an entrepreneurial self-starter with experience across a wide-range of marketing strategies. This person will report directly to the Head of Marketing.

Role location: This role is available on a remote basis within the United States or within one of our offices (New York, N.Y., Washington, D.C., or Los Angeles, C.A.). On an optional basis, our New York, N.Y. and Washington, D.C. offices are currently open to staff. Proof of vaccination is required to work in any of BerlinRosen’s offices.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Marketing Manager on the Growth team, you will…

• Work with Head of Marketing to develop marketing plans
• Drive day-to-day execution of general marketing programs for BerlinRosen and its partners
• Support social media content creation and management
• Partner with Head of Marketing to develop and execute advertising strategy
• Execute content and design for newsletters and email blasts
• Manage website updates as needed and expansion to include more capabilities, verticals and blog content
• Drive research and implementation of SEO
• Partner closely with agency leads to develop press pitches and releases
• Awards strategy and submissions
• Pitch speaking engagements and events to build thought leadership

Essential skills:

• At least 4 years of professional marketing experience
• Strategic thinker with an entrepreneurial spirit
• Ability to self-manage projects across different teams and work in a fast-paced, deadline-driven environment
• Able to proactively identify new opportunities
• Strong interpersonal skills with the capability to work with teams across many practice areas and partner firms, with different backgrounds and workstyles
• Highly organized
• Savviness and creativity in social media content ideation across Twitter, Instagram and LinkedIn

Preferred skills:

• Experience using WordPress, BrightEdge, Adobe Photoshop, Adobe Express, Mailchimp

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.  

WORKING AT BERLINROSEN

Compensation philosophy: BerlinRosen offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.  

The salary range for this role is commensurate with experience and is as follows: 

• Starting minimum: $70,000
• Role cap: $100,000 

Benefits: BerlinRosen will make sure that you have what you need to excel in your role, encourage self-care and drive professional development, including…

• 100% coverage of Health, Dental, and Vision insurance monthly premiums
• Company-sponsored Health Reimbursement Arrangement (HRA) 
• Pre-tax Flexible Spending Account (FSA)
• Mental health assistance with company-sponsored memberships to Talkspace and Calm
• 401K with a 4% employer match and no vesting period
• Generous paid time off (PTO) 
• All incoming staff receive 36 days total of PTO, inclusive of general PTO, wellness days, collective PTO the week between Christmas and New Year’s Day holidays and11 paid bank holidays
• Pre-tax commuter benefits via WageWorks
• Full mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work
• Continuous skills training tailored to your role

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