Marketing Manager

Job Overview:

LAWAZEM is looking for a dynamic and innovative Marketing Manager to spearhead our marketing initiatives. The ideal candidate will play a pivotal role in crafting marketing strategies that resonate with our target audience and promote our brand effectively. You will oversee the execution of marketing campaigns, manage a talented marketing team, and analyze market trends to ensure the success of our marketing efforts.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies in alignment with business goals.
• Lead the planning and execution of various marketing campaigns across digital and traditional channels.
• Conduct market research to identify new opportunities and refine existing strategies.
• Manage marketing budgets effectively and ensure optimal allocation of resources.
• Analyze campaign performance metrics and generate insights for improvements.
• Collaborate with cross-functional teams to ensure coherence in messaging and branding.
• Oversee the management of the company’s social media platforms and digital marketing initiatives.
• Enhance our PR strategies and manage relationships with stakeholders and industry partners.
• Provide leadership and guidance to the marketing team, fostering an environment of creativity and growth.
• Prepare regular reports on marketing performance and present findings to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or similar role at least 4 years.
• Strong knowledge of digital marketing strategies and tools, including SEO, SEM, email marketing, and social media.
• Excellent analytical skills and experience with data analysis and reporting.
• Exceptional written and verbal communication skills.
• Leadership experience with a focus on team development and mentorship.
• Ability to thrive in a collaborative, team-oriented environment.
• Creative mindset with a passion for innovative marketing solutions.
• Strong organizational skills and ability to multitask.
• Fluency in Arabic & English, both written and spoken.