Marketing Manager

The Marketing Manager is pivotal in leading marketing and communications teams that support our federal government clients. The Marketing Manager will manage client relationships and provide leadership and coaching for direct reports. The Marketing Manager will develop and manage large-scale integrated marketing programs. This role oversees client relationships, creative development, consumer outreach, and stakeholder engagement. Strong project management and writing skills are required. The manager must also be highly attentive to detail.
Key Responsibilities 
Leadership:

• Provide coaching and oversight of the execution of the team.
• Direct marketing objectives, programs, and policies for all products and services for clients.
• Translate the marketing vision into integrated business plans, tactics, projects, and deliverables.
• Execute market research, digital, creative, communications, and implementation planning.
• Develop budgets, resources, and teams to execute marketing plans.
• Other duties as assigned.

Marketing:

• Review, edit, and implement strategic plans, creative briefs, client presentations, and other crucial written communication materials.
• Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences.
• Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery. 
• Establish success metrics and KPIs; identify ways to measure success against the campaign goals and achievable outcomes; and facilitate reporting.
• Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients. 
• Other duties as assigned.

Client Relationship:

• Develop strong relationships with Client(s) establishing regular communication to ensure expectations are met.
• Keep Agency management informed of the status of Client relations, including personnel changes and issues pertaining to agency performance.
• Ensure compliance with the Scope of Work.
• Develop client monthly reporting.
• Other duties as assigned.

Management and Growth:

• Balance client demands with participation in broader agency initiatives.
• Oversee project timelines and monthly reporting.
• Identify potential project risks and develop contingency plans.
• Identify opportunities to improve programs/tactics and enhance offerings to clients.
• Provide strategic guidance and tactical recommendations as needed.
• Other duties as assigned. 

Qualifications: 
Must Haves 

• Bachelor's degree in advertising, communications, journalism, public relations, or related field.
• 7 years of experience managing advertising or marketing communications.
• 3 years leading teams.
• Verifiable agency experience, plus expertise in integrated communications, paid advertising, brand development 
• Strong time and budget management skills.
• Ability to collaborate with others and set direction for a team.
• Exceptional written and verbal communication skills.
• Well-organized with a keen eye for detail.
• Ability to handle sensitive and confidential information with discretion.
• Experience marketing with platforms including but not limited to: Google, Meta, LinkedIn, X 
• Proficient in Microsoft Office 365.
• Experience with data-driven programs like Google Analytics. 
• Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance. 
• Project management expertise, and PMP certification is highly desirable.
• Knowledge of federal Government contracting, agency operations and policies.