Marketing Manager

Job Summary:

As a Marketing Manager on TAB Bank's Marketing team you will assist with strategy, planning, and execution of go-to-market plans for various product launches and campaigns at the bank. You will also optimize full-funnel campaigns to increase conversion and usage.We are specifically looking for someone who can also bring a performance and optimization mindset to the role. Someone who is truly excited and adept in test design, who obsesses about the product experience and who can shape an always-on experiments roadmap in close collaboration with our product team.

You will work cross-functionally with other Marketing functions, Working Capital, Biz Dev, and more, and have responsibility for activating go-to-market strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.

Essential Duties and Responsibilities:

• Define and manage comprehensive go-to-market strategies for new and existing product and experience bundles including: audience definition, positioning and messaging, and launch strategy.
• This position will leverage data and analytics to deliver marketing across channels including paid media, email, online, mobile, search, social media, and other digital channels
• Partner closely with our VP/AVP of Marketing Business Development and Product teams to understand members needs and the broader competitive landscape.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
• Provide marketing support for both Outside and Inside Sales groups including: developing sales kit materials, presentations, lead generation activities, and sales referral support via various promotions.
• Train and educate TAB employees and referral sources on TAB products, services, procedures, and processes.
• Social Media Management
• Must be able to demonstrate results with marketing campaigns (ROI).
• Other duties as assigned.

Education and Experience Requirements:

• Associate or B.S. degree required.
• Prefer financial services experience or marketing of a financial services product. Excellent writing skills required.

Knowledge, Skills, and Abilities Requirements:

• A solid record of successful Marketing initiatives.
• Ability to travel on occasion as needed.
• Excellent verbal and written communication skills including the ability to interact professionally with a diverse group of individuals ranging from executives, managers, and clients.
• Ability to utilize software packages including Hubspot, MS Office, and other marketing operational software packages.
• Ability to handle stressful situations.
• Ability to meet deadlines.
• Ability to compile and prepare reports.
• Ability to maintain confidentiality.

TAB Bank Offers:

• Onsite Gym
• Tuition Reimbursement
• Paid Holidays
• Gym Reimbursement
• College Scholarships for Employees and Families
• 401(k)
• Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• I Made the Grade
• Holiday Club Program
• Medical, Dental, Vision, Life and AD&D, Voluntary Disability, Flex Spending & Dependent Care

TAB Bank will not sponsor applicants for work visas.