Marketing Manager

Description

Position at Berkeley Research Group, LLC

Summary:

BRG is looking for an experienced and versatile marketing manager who will be responsible for developing, project managing, and executing corporate and cross-firm marketing and communications initiatives.

The ideal candidate will have experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, strive under tight deadlines and be able to adapt and remain flexible to changing demands and situations.

Major Responsibilities/ Job Functions:

Management, Project Management, and Strategy

• Develop strategic marketing plans/programs/campaigns
• Lead projects from identification of project goals and objectives through completion: establishing timeline(s), estimating budgets, and creating implementation plan(s)
• Communicate with and coordinate team and stakeholders, manage risks and issues, and monitor progress of project to ensure anticipated goals are met to satisfactory completion
• Manage marketing coordinator(s): monitor work quality and workload, provide direction/training, and assist in career development
• Manage relationships with a range of vendors.

Technology

• Utilize and help continually refine team's use of Marketing technology including CRM, project management tools, Microsoft suite including Teams, SharePoint, website content management systems, social media related tools, etc.
• Assist with CRM data quality efforts
• Ensure compliance with data protection laws
• Assist with the development of documentation and execution of training programs
• Perform advanced/complex CRM data searches based on criteria, segmentation, and list population
• Provide hands on guidance and support with our mailing platform: Vuture and CRM platform: InterAction to marketing team and other internal stakeholders

Digital Marketing

• Contribute to overall social media approach and policy for the firm
• Ensure optimal social media presence and effectiveness for key business areas and specific campaigns
• Incorporate a strong digital marketing element to all marketing campaigns and activity
• Develop online campaigns and update/design/create related website pages.

Thought Leadership, Content Marketing & PR

• Plan and execute thought leadership and other content-based campaigns across multiple channels
• Help plan and deliver market positioning programs including advertising, customized materials and print and electronic communications.

Events

• Help manage/oversee firm events (online and offline), conferences, and sponsorships.

Knowledge, Skills and Behaviors:

Required Skills and Qualifications

• Minimum 5-7 years B2B marketing experience, strong preference for this to be within professional services (at least some of it). 5 years is the absolute minimum for a very strong performer.
• Excellent project management skills
• Exceptional attention to detail
• Ability to lead/participate in a cross-functional project team and/or lead or assist in the delivery of multiple projects
• Skilled in effectively working with senior level management and leadership
• Ability to think "big picture" and understand in a detailed and thorough manner the key trends and levers that drive the business
• Experience with a CRM platform
• Expertise in data analysis and reporting; ability to trend, interpret information, and communicate meaningful information effectively.
• Business analysis expertise and problem-solving skills
• Strong communication skills - written and verbal presentation; copywriting skills an advantage
• Visual presentation design including very strong PowerPoint skills.

Preferred Skills and Qualifications

• Strong track record in business-to-business marketing - ideally in professional services - with in-depth experience across the marketing mix
• Marketing/related qualification preferred but not essential
• Excellent project management skills and experience
• Event management experience/expertise
• Strong digital marketing experience/understanding
• Keeps up-to-date with industry and marketing trends
• Ability to identify and implement process efficiencies and solutions.

Salary Range: $85,000-$120,000

About BRG

Berkeley Research Group, LLC (BRG) is a global consulting firm that helps leading organizations advance in three key areas: disputes and investigations, corporate finance, and strategy and operations. Headquartered in California with over 40 offices around the world, we are an integrated group of experts, industry leaders, academics, data scientists, and professionals working beyond borders and disciplines. BRG strives to build and nurture a culture where inclusiveness is instinctive, not an initiative. We celebrate and value the diversity of our professionals and are dedicated to maintaining a truly inclusive work environment where all individuals feel respected and valued. We harness our collective expertise to deliver the inspired insights and practical strategies our clients need to stay ahead of what's next.

BRG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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