Marketing Manager

About the job

This role is highly cross-functional, working closely with marketing and customer success to design end-to-end campaigns that deliver on shared objectives. You have a consistent track record of leading multi-channel campaigns with success, being collaborative, and finding opportunities to strategically uplevel marketing efforts.

The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, has the ability to translate messaging frameworks into effective campaigns, and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease.

Here’s what you’ll do day-to-day:

• Leverage market research and consumer insights to inform planning, audience segmentation, and execution
• Design and implement strategic end-to-end campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments
• Analyze campaign performance, assess campaign effectiveness, and adapt campaigns to achieve goals
• Identify opportunities to personalize the customer journey, including optimal time/channel recommendations that lead to stronger engagement
• Build strong relationships with key cross-functional stakeholders across marketing, product, customer success, and operations to ensure campaign enablement and engagement
• Develop scalable, repeatable campaign playbooks that can be applied to different customer segments
• Collaborate with sales and customer success teams to develop field enablement materials that drive pipeline conversion

Here’s what we’re looking for:

• 6+ years of experience developing and executing strategic B2B programs that drive business impact through integrated marketing, growth, lifecycle, or a related position
• Deep understanding of marketing funnel tactics and metrics by stage
• Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind
• Strong project management skills and ability to use data to guide decision-making and prioritization
• An influencer that establishes credibility upwards and cross-functionally to drive collaboration decision making
• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners 
• A self-starter motivated by taking ownership of your work and crafting new opportunities for experience
• Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity
• BA/BS degree

Our cash compensation range for this role is $115,000 yr to $135,000yr in Denver & most remote locations, and $139,000 yr to $163,000 yr in San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.