Marketing Manager

SUMMARY

Candidate is responsible for overseeing the advertising and promotions coordinator and handling all aspects of advertising in all formats in addition to overall development and execution of player promotions and events. This individual will also work with the advertising agency to support the property for all creative needs, is highly organized and detailed and able to multi-task.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job with or without reasonable accommodations. This list of duties and responsibilities is not intended to be all inclusive, but a general illustration.

• Candidate is responsible for ensuring all creative collateral including, but not limited to, direct mail, advertisements, social media, entertainment, posters, promotions, web, etc. for both on and off property events are developed and produced within time and budget guidelines.
• Ensures all information is up to date and current and meets the required timelines in providing information to our guests.
• Develops casino, event, and stage displays.
• Ensures that all entertainment needs and contracts are fulfilled.
• Works in conjunction with the advertising and promotions coordinator to monitor and post on all social media platforms and maintain contact with guests in regards to questions and reviews.
• Possesses an engaging personality that is detail oriented and able to complete tasks and meet deadlines in a highly time sensitive environment.
• Candidate will act as the liaison with the creative agency to ensure that all creative meets brand specifications and target deadlines.
• Candidate will work with all departments to meet their collateral needs. Copywriting, prioritizing and multi-tasking skills are a must.
• Works with marketing leadership to analyze all direct mail programs to ensure profitability of the programs.
• Works with Database Coordinator to prepare and review direct mail analysis that includes the calculation of promotional free play slot credits and match play coupons to be issued to player's club members.
• Collaborates with marketing leadership to ensure that all Indiana self-exclusions, IGC exclusions, and credit suspensions, are entered into the database per established timelines according to regulation. Also, shares responsibility to ensure removal of exclusions per Indiana Gaming Commission advisories as received.
• Works with marketing leadership to clean the database and verify duplicates are removed in the Oasis system and makes necessary account adjustments.
• Work with marketing leadership to develop Pre and Postformas for all direct mail campaigns, events and promotions.
• Candidate is responsible for generating and logging purchase requisitions and processing payments for all billing relative to the marketing, entertainment, and player development.
• May issue a complimentary in accordance with the approved comp matrix.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/EXPERIENCE

Four-year degree in marketing or a related field preferred and one year of experience required, or equivalent combination of education and experience.

LANGUAGE ABILITY

Candidate must possess both verbal and written skills necessary to effectively communicate with the media, governmental officials and the public. Must be able to communicate effectively with all levels of the organization.

MATH ABILITY

Ability to calculate figures and amounts such as discounts, interest, commissions and percentages. Ability to compute rate, ratio and percent, and to draw and interpret graphs.

REASONING ABILITY

Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret a variety of instructions in written, oral, diagram or schedule form.

COMPUTER SKILLS

Candidate must be experienced in Microsoft Office.

CERTIFICATES AND LICENSES

Must be able to obtain and maintain appropriate licensing from the Indiana Gaming Commission.

SUPERVISORY RESPONSIBILITIES

Candidate is responsible for overseeing the advertising and promotions coordinator and database coordinator. This individual will also work with the advertising agency to support the property for all creative needs, is highly organized and detailed and able to multi-task.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. The noise level is usually loud. The candidate will be exposed to cigarette smoke while on the casino floor.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee will frequently be required to sit, stand, walk, use hands, talk and hear. Employee will occasionally be required to lift up to 25 lbs. The vision requirements for the job include close vision, distance vision, color vision, depth perception and the ability to adjust focus.