Marketing Manager

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance, and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom, and responsibility with a commitment to meritocracy, inclusion, and diversity of thought. Continual investment in our over 1500 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S.

ExamFX, a division of Ascend Learning, helps insurance and financial services companies license their employees. They are the industry leader in online training and assessment for Professional Pre-Licensing in Insurance and Securities exams.

Position Responsibilities:

Reporting to the Director of Marketing, Ascend Learning is searching for a Marketing Manager to work with their ExamFX business unit. This position will:

• Support the development of the marketing strategy and execute corresponding tactics for ExamFX.

• Create customer communications, including but not limited to, performance marketing, social media, blogs, website content, and email.

• Design and implement email strategy to customers and prospects, including content, design, and list management.

• Track and analyze direct and interactive marketing campaigns and use statistical analysis of best results to inform creation of new campaigns.
• Report on campaign metrics and trends on a monthly & quarterly basis.
• Coordinate the development, production and distribution of promotional and collateral materials to support marketing and sales programs. Manage tradeshow and event registration process.

• Establish and ensure consistent image through product lines, promotional materials, websites, and events.
• Work cross-functionally to build operational efficiencies to reach more audiences, grow revenue, and increase loyalty.

Minimum Basic Qualifications

• A minimum of a bachelor's degree in marketing, communications or related field.
• 3-5 years of related professional experience in marketing.

Preferred Skills and Experience:

• Competency with Adobe creative production software, including Photoshop, Illustrator, InDesign, and other creative development tools strongly preferred.
• Demonstrated ability to develop and implement social media strategies.
• Ability to think strategically and make strong judgments about marketing effectiveness.
• Excellent spoken and written communication skills.
• Experience with Microsoft Office and other productivity tools.
• Ability to communicate with all levels of the business.
• Ability to adapt quickly to change and deliver results in ambiguous environments.
• Ability to thrive in a fast-paced environment and handle multiple tasks simultaneously.
• Knowledge of Sitefinity, Salesforce and HubSpot a plus

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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