Marketing Manager

Position Summary:

ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations including the NBA, MLB, NHL, MLS, and Nickelodeon. The company sells to major companies like Fanatics, Dicks Sporting Goods, and BSN Sports, among many others. The Marketing Manager is an excellent opportunity for someone looking to take a shot at managing all aspects of marketing for a small, but growing brand. This position reports to the CEO and provides critical input into the company’s strategic direction.

Essential Functions:

• Manage and support all the company’s marketing channels, including the company website, social media, advertising, email, and public relations activities
• Design and organize creative marketing campaigns through maintaining a calendar and ensuring timely execution of materials and graphics corresponding to campaigns
• Collaborate with the company’s Team, Licensing, and Brand sales divisions to assist with marketing in those channels and with key channel partners such as Fanatics, Dicks Sporting Goods, and BSN Sports, among others
• Lead generation of creative marketing materials for social media, website, ad, email content, and all other customer-facing media
• Achieve revenue goals on ISlide’s e-commerce website by drawing customers to the website, building a positive customer experience, and managing the merchandising of the company’s products
• Design and develop ISlide’s digital marketing strategy and define KPIs to measure performance and return on investment (ROI)
• Successfully lead product marketing launches and be a key participant in product development strategy
• Develop and successfully lead the company’s video, photo, and design content generation with the internal team and various outsourced partners
• Create and manage campaigns across all marketing channels monthly, quarterly, and annually based on global and company trends in the footwear market
• Create and manage collaborations with athletes, celebrities, and influencers in support of the company’s mission
• Manage a team of two associates
• Present to and influence all levels of the organization as a direct report of the CEO and member of the executive team
• Ability to work in our company office (Hyde Park, MA) and work evenings and weekends as needed
• Ability to work in a constant state of alertness and safe manne

Essential Knowledge, Skills & Experience:

• Bachelor’s degree in Sales, Marketing, Business Management, or a related field
• 2+ years relevant experience required including demonstrated success with e-commerce and/or social media marketing
• Strong management, organization, and planning skills
• Strong listening, negotiation, and presentation skills
• Proven experience meeting or exceeding key performance targets
• Working knowledge of all Microsoft Office programs
• Strong communication skills in English; including listening, speaking, writing