Marketing Manager

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car. Their brainstorming session sparked the concept of a more rewarding way to shop, starting with the idea of earning online Cashback.

From those late-night musings emerged the ShopBack Group, now the leading shopping, rewards, and payments platform in Asia-Pacific. With over 45 million shoppers across 12 markets (and counting!), ShopBack now facilitates more than half a million transactions daily for over 20,000 online and in-store partners.

Fresh off its debut in the European market, ShopBack is on the lookout for thrill-seekers to embark on this exhilarating journey to build The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

Warning: Not for the faint-hearted. Possible side effects may include spending more on shopping (but don't worry — you earn Cashback).

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Your Adventure Ahead

• Work directly with the Head of Marketing to grow the brand and drive user acquisition
• Deep understanding of business KPIs. Responsible for developing, planning, and executing growth marketing strategy and initiatives to drive user acquisition and other related marketing KPIs with efficiency
• Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Cross-functional collaboration: effectively collaborate with teams across the business, local & regional, and functions including e.g., commercial, creative design, and customer service 
• Constantly be abreast of and review the digital & social landscape to sharpen the marketing strategies and plans in place 
• Manage relationships with marketing agencies, KOL, media, and publishers. Explore new collaboration/partnership opportunities with external partners and maintain the relationship with current partners
• Creative management. To implement and maximize our content strategy on digital and traditional marketing material

Essentials to Succeed

• 5+ years of relevant experience in Growth Marketing responsible for executing and optimizing marketing campaigns, preferably in a reputable retail/ eCommerce/ food delivery/ health & beauty/ loyalty program/ fintech business
• Bachelor’s degree in Business / Marketing or related discipline
• Strong growth track record, with samples and results of past campaigns 
• Hands-on experience in handling KOL (YouTuber, Instagram, XHS, blogger), SEO/SEM, social media, video advertising, and performance marketing. Experience in PR field is a plus 
• Self-starter, outgoing, and able to work independently under pressure and tight timelines.
• Creative mindset with problem-solving and data-driven thinking.
• Experienced in working with agencies to drive quality deliverables and comfortable working in a fast-paced environment
• Sociable character and positive attitude toward new challenges
• Fluent in Cantonese, Mandarin, and English to communicate effectively with stakeholders in the Hong Kong market; excellent in verbal and written communication and presentation skills
• Strong analytical skills. Experience with SQL is a plus

Exclusively for ShopBackers

* Hybrid working and work-from-anywhere benefit

* Competitive compensation

* Transparent career progression paths and learning opportunities

* Candid, open and collaborative culture

* Talented and driven teammates across the world

* Fun-filled activities and celebrations all year round