Marketing Manager

ABOUT PERFORMLINE

PerformLine is a leading provider of compliance technology that empowers leaders with one platform to mitigate regulatory risk across major sales and marketing channels, including the web, calls, messages, emails, documents, and social media. PerformLine automates the path to discover, monitor, mitigate, and report on compliance risks and ensure brand safety. The PerformLine SaaS platform features full workflow capabilities, real-time analytics, remediation, monitoring, and archiving, while providing clients with significant time and cost savings by automating compliance activities across channels and departments.Come as you are. PerformLine is an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive and equitable experience for all.

MISSION

Our mission is to empower compliance leaders with the technology and knowledge to ensure their organization and partners provide transparent and accurate information to consumers across any channel.

WHAT YOU’LL DO

 Demand Generation

• Create and implement integrated, multi-channel demand gen campaigns to acquire new customers for the LashBack product line and cross-sell into the rest of PerformLine’s products and services
• Develop detailed campaign project plans (e.g. campaign goals, schedule, messaging, call to action)
• Measure all marketing campaigns and tactics to drive optimization as well as analyze outcomes, provide insights, and present the results
• Drive the demand gen engine for our LashBack product line
• Work closely with Marketing, Sales, and Client Success to execute on the demand generation strategy
• Work cross-functionally and manage multiple high-profile marketing projects simultaneously

  Sales Enablement

• Partner with the sales team to establish goals, manage lead flow, and increase conversion rates throughout every stage of the customer journey
• Create inbound and outbound campaigns for existing target markets, identify new market segments, and support expansion
• Support the outbound sales efforts with a range of programs and tactics (e.g. email/call scripts, support materials, targeted marketing)
• Execute best-in-class demand gen programs across multiple channels utilizing a mix of inbound, outbound, paid, and event marketing to generate and accelerate pipeline activity
• Think email, webinars, events, website, web personalization, SEM, social media, etc.
• Monitor and improve lead scoring models and create impactful email nurture programs to improve conversion rates and overall lead quality
• Be engaged with the sales team on feedback of campaigns, success of programs and closing the communication loop

  Client Marketing  

• Develop client marketing initiatives that create delight, loyalty, and love from our LashBack clients
• Collaborate with the Sales and Client Success teams to  support strategic growth through retention, upsell, and cross sell opportunities for LashBack and PerformLine 
• Create programs to build advocates that drive a successful client referral program
• Support client communications around new product launches

WHO YOU ARE

• Driven, analytical marketer looking to directly impact the revenue and retention
• B2B SaaS marketing experience, including 3+ years specifically in demand gen roles
• Hands-on experience building and launching marketing campaigns
• Excellent written and verbal skills like editing, proofreading, presenting, and public speaking
• Expert in Salesforce and Hubspot (or equivalent marketing automation platform)
• Proven ability to manage large, detailed projects despite tight timelines, pressure, and uncertainty
• Acts with urgency, dives into the details when needed, and demonstrates dependability
• Metric driven and focused on continual improvement
• Curious mindset that drives you to troubleshoot issues and quickly learn new systems
• Defaults to thoughtful, humble, empathetic, respectful, and calm communication; never operates with an adversarial attitude
• Experience in the financial services industry preferred 

This is only intended to be advertised in areas where it complies to state and local law

PerformLine participates in E-Verify

Proof of covid vaccination or an approved exemption is required within 30 days of offer