Marketing Manager

Marketing Manager

Boingo simplifies complex wireless challenges to connect people, businesses and things. For 20 Years, Boingo has been leading the way, pioneering first after first. No matter what wireless technology comes next, Boingo will be there.

We’re looking for a B2B Marketing Manager to join our award-winning global marketing organization. This is a great opportunity for someone who wants to be part of the fast-paced telecom wireless industry and have a hand in growing Boingo’s position as a leading connectivity provider. You will be responsible for managing lead generation, advertising, content development, partner communications and events for our B2B lines of business.

In this role, you will become a subject matter expert across a wide variety of mobile and wireless technologies—including small cells, distributed antenna systems (DAS), cell towers, Wi-Fi and private wireless networks—and provide support to B2B sales and account management. You’ll need curiosity and a keen attention to detail. The ideal candidate will thrive in a fast-paced, virtual environment and have a passion for accelerating Boingo’s growth.

The position reports to the Senior Director of Marketing Communications and has broad exposure throughout the company and with key external clients. 

 Responsibilities

• Develop marketing collateral, presentations, webinars, pitch decks 
• Write compelling customer-facing copy aligned with Boingo’s brand voice 
• Produce lead generation and nurturing programs to achieve sales goals   
• Manage advertising campaigns that build awareness and grow our sales pipeline 
• Produce and manage email marketing with compelling content that drives engagement 
• Support business development team at industry events (virtual and in-person) and lead marketing activations (booth exhibitions, customer events, swag) 
• Manage partner communications and liaise with Boingo’s vendors to develop case studies 
• Lead copywriting for boingo.com B2B web pages 
• Work cross-functionally on projects with business development, engineering and creative & design teams  
• Collect market research and track competitive landscape 
• Deliver reporting on key performance indicators (KPIs) 
• Maintain budgets and track ROI 

 Is This You? 

• 5+ years of experience in a B2B Marketing and Communications role, preferably at a technology company 
• Possess outstanding written and verbal communication skills for a variety of audiences 
• Demonstrated success creating and executing lead generation campaigns 
• Have a strong point of view and work collaboratively with cross-functional teams 
• Believe from the depths of your soul that the customer comes first 
• Can juggle multiple projects, stay organized and prioritize deadlines with ease 
• Have a strong interest in the technology and telecom industries 
• Creative, energetic and ready to proactively contribute and learn 
• Can compile and analyze marketing data 
• Possess intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint, and Word 
• Proficiency in Salesforce Marketing Cloud, Pardot is a plus 
• Able to lead in a virtual work setting  
• Enjoy leading and working as part of a team to hit ambitious goals 
• Have an incredibly upbeat, positive, “can do” attitude 
• Superior attention to detail 
• Have a bachelor’s degree in Business, Communications, Marketing or related field 

Meet Boingo

Boingo Wireless, Inc. helps the world stay connected. For more than 20 years, we’ve been designing, building, and managing cellular and Wi-Fi networks at leading venues in the country – the World Trade Center, Soldier Field, Hollywood Bowl, JFK, just to name a few!  

Our team members love working with the leading edge of technology. Boingo employees also enjoy a collaborative and supportive culture, and a robust benefits package.  

Boingo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status. 

Successful applicant must comply with the federal contractor Covid-19 Workplace Safety mandate requirements.