Marketing Manager

Groundfloor's fast growing Marketing department is seeking a marketing generalist, who has experience managing and executing to different marketing functions in any given day. The ideal candidate will be used to wearing different hats, but will have a keen understanding of brand management, copywriting, and an eye for design.

The Marketing Manager will assist the marketing department in driving initiatives that touch all aspects of our business including brand awareness, customer acquisition, marketing automation and demand generation.

The ideal candidate will 5+ years experience with an agency, fintech and/or startup, has strong copywriting experience and has risen to the challenge of widely varying positions and responsibilities over their career and is local to Atlanta, Georgia.

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!

THIS JOB MIGHT BE FOR YOU IF:

• Strategic content development skills, including experience writing ad copy for a range of digital platforms, under tight deadlines.

• Ability to expertly navigate between requirements gathering and collaboration with design and engineering teams.
• A deep knowledge of all marketing tactics/channels, content optimization, user experience, and stay abreast of key trends and changing consumer behavior.
• Polished communicator with an action-oriented focus, capable of solving communication challenges, and helping the team develop original solutions.
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.

Requirements

A DAY IN THE LIFE:

• Managing and implementing online and email marketing initiatives.
• Writing, proofreading, and editing creative and technical content across different mediums.
• Leveraging customer insight, business intelligence, KPI analysis, market awareness, and segmentation to drive effective marketing strategies that package and promote our products through multiple modalities of engagement.
• Collaborating cross-functionally to develop and launch exceptional product experiences.
• Telling engaging, compelling stories using a variety of media -- words, images, audio, and video.

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• Bachelor's Degree in business, marketing or communications.
• Minimum of 5 years experience working in progressive marketing functions.
• Strong experience in copywriting - you know how to tell a story and position a company/product.
• Previous experience working within the context of a high-growth startup or early-stage company.
• Previous experience with marketing automation (hubspot, mailchimp, ect)
• Experience with customer lifecycle stages, maps & analysis.
• Understanding of omni-channel marketing.
• Extremely accountable, resourceful and results-oriented team player capable of high-functioning collaboration.
• Exceptional writing, verbal communication skills, and an eye for design.
• Experience in using data to inform decisions.

Benefits

We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.