Marketing Manager

Company Overview: 

Since 2003, TruPlace has been the leading provider in the real estate and vacation rental industries by enhancing property visuals to maximize sales. TruPlace’s diverse suite of interactive floor plans, photography, and virtual tour options are designed to showcase homes and elevate brands. With a commitment to partnership, TruPlace is a visual marketing provider for clients who prioritize quality and service. We are a fun, hardworking group who live by our Core Values: Teamwork, Passion, Accountability, and Consistency. 

Position Summary: 

TruPlace is seeking a highly skilled Marketing Manager with a desire for growth. The ideal candidate will possess a strong understanding of email and social media marketing and HubSpot CRM Management. You will play a pivotal role in developing and implementing marketing initiatives that drive revenue and enhance brand awareness. 

Key Responsibilities: 

• Marketing Strategy & Planning 

• Develop and execute comprehensive content marketing plans aligned with Real Estate and Vacation Rental industry goals and objectives. 

• Analyze market trends and competitor activities to identify opportunities for exponential growth. 

• HubSpot Management: 

• Utilize HubSpot to manage and optimize CRM, email marketing, lead nurturing, and marketing automation processes. 

• Create, track, and review campaigns in HubSpot to measure effectiveness and ROI. 

• Develop and implement segmentation strategies to enhance marketing performance across different industries. 

• Campaign Execution & Management: 

• Design, execute, and monitor digital marketing campaigns across various channels including email, social media, and eventually, paid advertisement. 

• Customer Engagement: 

• Develop strategies to enhance customer engagement and retention through personalized marketing initiatives. 

• Leverage HubSpot tools to nurture leads and convert prospects into customers. 

• WordPress Website Management: 

• Regularly make content updates to WordPress website. 

• Team Collaboration: 

• Work closely with cross-functional teams including sales, operations, and customer service to ensure cohesive marketing efforts. 

Qualifications: 

• Education and Experience

• Bachelor's degree in Marketing, Business, Communications, or related field 

• 3-5 years of experience in marketing, with a strong focus on email marketing 

• Graphic design experience, a plus 

• Proven experience with HubSpot CRM 

• Other Qualifications and requirements 

• Solid understanding of SEO, PPC, and Google Analytics 

• Familiarity with Microsoft Suite 

• Excellent communication and interpersonal skills, with a collaborative approach to teamwork 

• Creativity, initiative, and a proactive attitude towards problem-solving and continuous improvement. 

• Independent, highly motivated, ambitious, and eager to learn 

More Details 

The various responsibilities and achievements will directly impact company goals and provide opportunity for personal and professional growth. This is a full-time remote position Monday through Friday 8:30AM – 5:30PM Eastern. We offer a competitive salary range of $65,000-$75,000, commensurate with experience, as well as matching retirement plan, paid holidays, PTO, and group health and dental benefits.

Interested? We would love to hear from you. 

Send Resume and three references.