Marketing Manager

IQVIA · Raleigh-Durham, NC

Company

IQVIA

Location

Raleigh-Durham, NC

Type

Full Time

Job Description

Job Overview

Identify Market Development issues and opportunities within the specified small-scale business unit(s). Develop and implement marketing strategies and plans to generate customer-centric growth.

RESPONSIBILITIES • Working within a highly matrixed organization, develop and manage comprehensive, cohesive and measurable marketing plans for the assigned business unit/geography, linking to other business units/geographies as required.• Function as local subject matter expert for specified units/geographies.• Support & drive collaboration between regions, business leaders, other corporate functional teams and Global Marketing Shared Services to ensure seamless implementation of customer-specific marketing strategies.• Contribute to market research and competitive intelligence efforts to fully understand and stay up-to-date on business needs.• Monitor and analyze internal and external data to develop business insights, implications and recommendations for action.• Recommend new products and services based on customer insight and trend analysis.• Develop appropriate positioning and messaging.• Interface with external agencies and appropriate internal functional group to execute agreed-upon plan / program.• Monitor and analyze business on an on-going basis to recommend and implement plan modifications as needed.• Responsibilities may include trade shows, customer insight, case studies, customer relationship marketing, or business unit focus.

MINIMUM REQUIRED EDUCATION AND EXPERIENCE• Bachelor's Degree required• Master's Degree in Business Administration Preferred• 5 years relevant marketing experience Required Or• Equivalent combination of education, training and experience

REQUIRED KNOWLEDGE,SKILLS,AND ABILITIES• Strong Microsoft Office skills• Strong communication skills• Fluent English speaker, European languages helpful• Pharmaceutical experience/knowledge helpful• Chartered Institute of Marketing (CIM) Diploma in UK helpful• Ability to work within cross-functional teams• Ability to establish and maintain effective working relationships with coworkers, managers and clients

Q² Solutions is a leading clinical trial laboratory services organization with end-to-end laboratory services and secure, enterprise-wide biospecimen and consent management solutions. https://www.q2labsolutions.com/careers

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/q2-solutions-eoe

As the COVID-19 virus continues to evolve, Q² Solutions' ability to operate and provide certain services to customers and partners necessitates Q² Solutions and its employees meet specific requirements regarding vaccination status. https://jobs.iqvia.com/q2-solutions-covid-19-vaccine-status

Date Posted

03/04/2023

Views

12

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