Marketing Manager

Essential Duties & Responsibilities include:

• Coordinate the development and implementation of promotions and events including drawings, giveaways, parties, special events, National and Regional Entertainment etc.; assesses the effectiveness of all promotions and events
• Correspond with guests to maintain good relationships; coaches Marketing Coordinators to develop positive, service-oriented relationships with guests
• Implement, maintain, and measure VIP Hosts new business, retention, and reactivation efforts
• Work with Agency in hiring National Acts, negotiating contracts, ticket scaling, and day of show execution
• Work with Tour & Production Managers for National acts and communicate with the assigned Marketing Coordinator to ensure all Production and Hospitality Riders are fulfilled
• Assist in the development of annual business plans for Marketing that identify revenue potential and describes marketing programs and services that will attain acceptable levels of revenue
• Implement the business plan in order to achieve planned revenue and profit; anticipate and react to changes in planning assumptions and alter plans as necessary
• Determine financial effectiveness of programs and manages marketing expenses to budget. Analyze cost and revenue reports for areas of responsibility and recommend actions to be taken
• Adhere to regulatory, departmental, and company policies in an ethical manner and endorse business objectives, ethics, and values of the company and property

• Assist in the execution of gaming promotions and player development events. Ensure objectives and budgets are being met
• Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and entertainment needs
• Coordinate event needs with Food & Beverage, IT, Security, Players Club, and other requested services offered
• Generate all necessary material requests, check requests, and support material to ensure all invoices are paid promptly
• Oversee the execution of Entertainment Riders
• Manage ticket on-sale dates for Ticketmaster
• Provide information and explain Players Club benefits, property amenities, and marketing programs to guests
• Write and edit copy; proofread marketing materials for accuracy

• Plan and execute the Marketing calendar to drive optimal financial results
• Other duties as assigned

Education/Training/Experience

• Bachelor's degree in Marketing or related field required.

Qualifications

• 5-7 years of experience in the hospitality industry
• Must be able to acquire a Gaming/Racing License from the KHRC.

Skills & Knowledge

• Management abilities demonstrated in managing assigned duties
• Maintaining interpersonal working relationships among personnel and the public
• Serves as a leader for team members while fostering teamwork, positive morale, motivation, open communication.
• Oral and written communication skills
• Willingness to assume overall responsibility relative to the performance of the position.

Prerequisites: The ideal candidate is an energetic and highly intelligent administrative professional with outstanding organization skills. Available to work when needed, including weekends, holidays, and nights.

Working Conditions

The work environment characteristics described here are representative of those and employee encounters while performing the essential functions of this job with or without reasonable accommodations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, climb, bend and reach with arms and hands, kneel, crawl and have the ability to lift at least 50 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate throughout the assigned areas, including the smoking area, actively observing players and functioning of machines.