Marketing Manager

About Zeal Group

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe 🌎

Our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus 🚀

We are a product and people focused company who are passionate about growth, innovative technology, and collaboration 🙌🏼

We are seeking an experienced Marketing Manager to bolster our marketing initiatives, focusing on expanding our reach in LATAM. As a fintech company, we are keen to harness the power of influencer partnerships to promote our brand.

Key Responsibilities:

· Influencer Identification: Research and pinpoint influencers across prominent social platforms, including Instagram, TikTok, and YouTube, within our target regions.

· Relationship Cultivation: Establish and nurture robust relationships with influencers and influencer agencies, fostering long-term collaborations.

· Contract Negotiation: Skillfully negotiate contracts, terms, and expectations with influencers, ensuring alignment with brand guidelines and the overall success of partnerships.

· Content Briefs: Develop captivating and comprehensive content briefs for influencer campaigns and product launches, ensuring brand messaging and quality are maintained.

· Creativity and Trend Application: Infuse creativity and stay attuned to industry trends to enhance the success of campaigns while remaining updated on the latest developments in the influencer marketing landscape.

· Brand Activations and Events: Actively participate in and support influencer brand activations and events, ensuring the smooth execution of promotional activities.

What we look for from you:

· Previous Influencer Marketing Experience: Proven track record in a similar Influencer Marketing role.

· Passion for Influencer Marketing: Demonstrated interest and experience in influencer marketing, particularly in the fintech sector.

· Creativity and Commercial Acumen: Possess a creative mindset and a keen sense of commercial awareness, with an ability to strike a balance between creativity and business objectives.