Marketing Manager

Description

InVue is seeking a Marketing Manager to manage the development and execution of strategic marketing initiatives supporting our Brand Awareness, Customer Engagement, Sales Enablement and Channel Development objectives.

This role will closely collaborate global cross-functional teams and third-party agencies and be immersed in all aspects of the marketing process - including brainstorming, planning, executing, reporting, and analyzing performance.

Responsibilities:

• Own the management, development, and distribution of content marketing deliverables and sales enablement materials to global sales teams, distribution, and channel partners across all lines of business.
• Assist the Director of Marketing in developing strategies to drive brand awareness and growth in new markets.
• Support the execution of cross-channel campaigns by providing copywriting, project management of third-party vendors, and assisting with paid media programs.
• Day-to-day ownership of social media channels, including content planning, development, execution, and reporting.
• Manage tradeshow and event strategies and ensure activation is on time and within budget.
• Manage the development and distribution of internal newsletters to keep departments up to date on resources, performance, campaigns, and other timely business information.
• Ownership of a digital asset management tool - ensuring documents are tagged, organized, and maintained correctly.
• Keep up to date with industry best practices as well as emerging marketing trends, tools, and techniques to continue to innovate our marketing program.
• Potential for limited travel

Qualifications

• Bachelor's Degree
• 5+ years of marketing experience, at least 2 years in B2B
• Solid working knowledge of digital and traditional marketing channels
• Hands-on experience with multiple of the following: email marketing, paid social/search, content marketing, demand generation, and tradeshow activation.
• Excellent interpersonal, communication, and collaboration skills
• Detail oriented, creative problem solver, and a team player with a bias for action
• Experience working in Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, HubSpot, or video editing software a PLUS
• Experience or familiarity with Hardware Manufacturing or SaaS a PLUS