Marketing Manager

SPECIFIC DUTIES AND RESPONSIBILITIES

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job with or without reasonable accommodations. This list of duties and responsibilities is not intended to be all-inclusive, but a general illustration. It may be expanded to include other duties and responsibilities deemed necessary.

• Coordinates the development and implementation of promotions and events including drawings, giveaways, parties, special events, etc.; assesses the effectiveness of all promotions and events.
• Coordinates the development and execution of all advertising including radio, television, digital, social, and OOH.
• Manages the process and works directly with external vendors, including ad agencies and direct mail companies, to oversee design, production and timely delivery of materials.
• Assists in the development of annual business plans for Marketing that identify revenue potential and describes marketing programs and services that will attain acceptable levels of revenue.
• Implements the business plan in order to achieve planned revenue and profit; anticipates and reacts to changes in planning assumptions and alters plans as necessary.
• Determines financial effectiveness of programs and manages marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
• Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
• Other duties as assigned.

STANDARDS OF PERFORMANCE

• Management abilities demonstrated in managing assigned duties
• Maintaining interpersonal working relationships among personnel and the public
• Serves as a leader for team members while fostering teamwork, positive morale, motivation, open communication.
• Oral and written communication skills
• Willingness to assume overall responsibility relative to the performance of the position.
• Available to work when needed, including weekends, holidays, and nights.

EDUCATION, TRAINING, AND EXPERIENCE

• Bachelor's degree in Marketing or related field required.
• 5-7 years of experience in the hospitality industry
• Able to obtain and maintain a valid Kentucky gaming/racing license