Marketing Manager

Job Summary:

We are looking for an amazing, data-driven Marketing Manager to provide tactical and strategic guidance on campaign/project planning and communications channels/tools, and to lead the development and the execution of integrated marketing communication projects to build Blue Diamond - Global Ingredients Division brand awareness and drive interest in product offerings and expertise across key markets. Collaborate with teams across the organization to implement integrated marketing communications plans across the globe, leveraging the most effective mix of marketing communications strategies and tools to successfully:• Build market awareness and value perceptions of Blue Diamond Global Ingredients Division and the solutions we offer in each market.• Increase customer, prospect and market influencer interest in and engagement with our brands and solutions.• Manage entry leads using direct response mechanisms and tracking leads against the media/event of origination.• Manage relationships with external marketing/creative/digital agencies and freelance resources to ensure compliance with brand standards, general MarComm procedures (i.e. estimate costs, reporting, billing) and quality standards for deliverables.• Lead global brand strategy rollout and associated communications plan in partnership with key internal functions/stakeholders • Oversee trade event logistics• Responsible for executing website and social media updates• Manage internal communication newsletters

Job Description:

ESSENTIAL JOB FUNCTIONS:

Content Creation and Planning - Integrated Marketing and Communications 20%

Build and manage a rich content creation/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, ebooks, reports, webinars infographics, podcasts, videos etc.)

Marketing Operations and Automation 5%

Monitor, measure and analyze the effectiveness of marketing initiatives as they relate to the overall goals of the region, industry and business unit.

• Manage analytical review projects to be used to inform strategic decisions by key stakeholders in addition to being used to improve content strategies and marketing tactics.
• Create and maintain metrics reports on marketing activities measuring effectiveness and business impact
• Optimize marketing automation and lead nurturing process through email, content and social channels
• Manage various email campaigns, including template design, calls-to-action and content used in email send, nurture and drip campaigns

Market sizing analysis & insight 15%

• Quantifying and qualifying the market opportunity, its impact/implication for BDG and when to facilitate/challenge choice
• Ability to correlate the understanding of the customers jobs-to-be done, the current product/service or the need to create a new product/service, and the user scenarios to build, scopes, present and steer business case to critically evaluate and prioritize an opportunity segment.

Public Relations and Media 5%

Build media relationships to create the PR and editorial opportunities that will enable a consistent cadence in targeted channels.

• Connect with influential media outlets and journalists to establish Blue Diamond Global Ingredients Division as the experts and go to resource for information as it relates to the region and industry
• Create content regularly to grow the company's footprint (press releases, announcements, advertorials etc.)
• Develop or direct press releases, scripts and editorials.

Product and Brand Marketing 20%

• Collaborate with designers, product managers, sales professionals and industry experts and agencies to create relevant and impactful communications based on the Integrated Marketing and Communications Plan
• Lead and manage input on strategic considerations, branding alignment, Value Propositions, positioning, messaging, content strategy, and creative strategy:
  • Paid (Digital & Print)
  • Earned (PR/Media Relations, social media & SEO)
  • Owned (Website, Tradeshow & social media)
  • Ongoing monitoring of market changes and competitive shifts to adjust IMC plan and tactics as needed to remain relevant and competitive in the market.
  • Execute IMC

Website and Digital Asset Management 10%

Manage website content and guide identification/prioritization of web-site functionality needs for commercial content delivery and effectiveness.

Tradeshow Coordination 15%

• Execute organization of trade event logistics (booth setup/takedown, electrical, WIFI, customer social events, sales collateral, etc)

Other duties as assigned by management 10%

MINIMUM REQUIREMENTS:

• Bachelor's degree in marketing, Communications, Business, or related field.
• 5 years of marketing, communications, and/or product marketing experience. B2B and/or Ingredient marketing experience preferred.
• Exception written and verbal communication skills.
• Ability to work and collaborate as part of cross-functional team.
• Understanding of and experience with global B2B brand/image development and management.
• Integrated marketing communications planning and program/project management skills.
• Understanding and experience with traditional and digital media channels and production processes.
• Creative, independent thinker and self-starter
• Exceptional organizational skills and the agility to manage multiple initiatives and changing priorities.
• Proficient in MS Office programs: PowerPoint, Excel and Word
• Graphic design or copywriting experience desirable.

Work Environment (e.g., lifting, extensive travel, etc.):

• Ability to lift boxes up to 50 lbs

Travel Required (if applicable, indicate the amount of travel time

• Up to 20% depending on tradeshow volume and regional market responsibilities.

Education:

Bachelors (Required)

Other Job Details:

Work Shift:

Day

Pay Type:

Salary

Hourly Rate (if applicable):

N/A

Exempt Salary Range (if applicable):

$73,100.00 - $94,900.00

Grow your career. Partner with us. We Are the Almond People!

Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.