Marketing Manager

Are you interested in helping create a brand-new, purpose-driven company in the music industry? Do you thrive in a collaborative, entrepreneurial environment?  If you do, we would like to get to know you.

WORKING AT THE MLC​The Mechanical Licensing Collective (MLC) is committed to excellence, service, transparency, and diversity. Our culture is collaborative, our people are adaptable, and our office environment is open. On our team, you are respected, valued for your unique strengths and experiences, and empowered to identify and resolve your own challenges.

THE ROLE

In this role, you are responsible for managing marketing projects to fulfill marketing strategies and using market intelligence to influence changes in marketing directions. You are a self-starter with strong project management skills and a keen attention to detail. You love to solve problems, big and small, you thrive in a dynamic, fast-paced environment, and you approach every challenge head-on. As a member of the Marketing Team, you will have the unique opportunity to be part of an organization that is changing the game in the music industry.

QUALIFICATIONS​

• Five (5) years related experience (marketing, brand management, advertising placement, promotions development)
• Music industry & multi-cultural marketing preferred
• Able to implement marketing strategies based on data and analytics
• Experience creating changes in a variety of platforms to drive engagement & loyalty
• Able to analyze the ROI for projects
• Able to balance multiple projects in a fast-paced environment with minimal supervision
• Experience collaborating with cross-functional teams facilitating flexibility while maintaining strong attention to details and problem solving
• Use Excel & PowerPoint, Photoshop, CRM systems
• Working knowledge of web analytics tools is preferred

ESSENTIAL RESPONSIBILITIES​

YOU WILL MANAGE MARKETING PROJECTS BY:

• Creating marketing strategies and campaigns that are based on we/user data and market/business needs
• Executing marketing strategies effectively and efficiently so that multiple projects are managed simultaneously and results are achieved; at times requiring quick turn around of requirements and long lead times
• Managing the relationship(s) with research agencies to conduct market research, design experiments, run conversion rate optimization tests and align content with target audience needs
• Managing the relationship(s) with advertising agencies to ensure ad content is aligned with marketplace messages, and ad purchases & deliverables are monitored for accuracy
• Developing and maintaining marketing collateral, case studies, decks, and other marketing and business assets; insuring brand identity across all materials & channels

YOU WILL LEAD AND EXECUTE CRITICAL MARKETING PROCESSES BY:

• Developing creative content as needed
• Writing and editing copy using The MLC style guide and your expertise on user behavior
• Developing and tracking KPIs related to the performance of marketing strategies and advertisements; including proactively communicating project status and risks.
• Analyzing and interpreting data to make recommendations

YOU WILL DEMONSTRATE EXPERTISE BY:

• The use of strong UX and SEO principles
• Staying current with marketing trends
• Gaining a business knowledge of The MLC and its Members
• Integrating The MLC mission and principles in communication strategies
• Collaborating easily with a broad range of audiences; including songwriters, Publishers and MLC team

YOU WILL CHAMPION THE MLC’S CULTURE BY:​

• Applying The MLC’s Guiding Principles to your work and your behaviors
• Being process-oriented, data-driven, and tech-savvy; being collaborative, curious, and open to new ideas
• Engaging in a diverse and dynamic team; mentoring team members; continuing with personal development
• Inspiring others with your enthusiasm and humility

THE MLC IS AN EQUAL OPPORTUNITY EMPLOYER THAT COMMITS TO PURSUING, HIRING, AND CELEBRATING A DIVERSE WORKFORCE AND CREATING AN INCLUSIVE ENVIRONMENT. THE MLC DOES NOT MAKE EMPLOYMENT DECISIONS BASED ON RACE, COLOR, RELIGION OR RELIGIOUS BELIEF, ETHNIC OR NATIONAL ORIGIN, SEX, GENDER, GENDER-IDENTITY, SEXUAL ORIENTATION, MARITAL STATUS, CITIZENSHIP STATUS, DISABILITY, AGE, MILITARY OR VETERAN STATUS, OR ANY OTHER CATEGORY PROTECTED BY LOCAL, STATE, OR FEDERAL LAW. THIS POLICY APPLIES TO ALL TERMS AND CONDITIONS OF EMPLOYMENT, INCLUDING RECRUITING, HIRING, PLACEMENT, PROMOTION, TERMINATION, LAYOFF, TRANSFER, LEAVES OF ABSENCE, AND COMPENSATION.