Marketing Manager

About Us:
Koops is a leader in designing, building, and integrating custom automation equipment for a diverse range of industries. We pride ourselves on delivering innovative solutions that drive efficiency and productivity for our clients. Our team is dedicated to excellence, and we are looking for a Marketing Manager who shares our passion and vision.
About the Role:
The Marketing Manager position will be responsible for leading a team that champions Koops through strategic marketing initiatives including brand management, customer engagement across all platforms and materials worldwide, creating and planning engaging content and cultivating enhanced customer experience.
This position has direct reports. This position is onsite and can be located in Holland, MI or Greenville, SC.
The ideal candidate can:

• Employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets

• Establish new and maintain existing relationships with a variety of customers
• Gather information to determine potential sales of a product or service
• Plan a marketing or advertising campaign
• Gather information on competitor’s price, sales, and methods of marketing and distribution
• Collaborate with the sales team to understand their needs and provide them with the necessary support to identify and qualify leads.
• Plan and oversee marketing campaigns, including digital marketing, social media, email marketing, and content marketing.
• Lead market research efforts to identify opportunities for new customer acquisition and industry trends.
• Mentor and manage the marketing team, fostering a collaborative and high-performance culture.

The ideal candidate has:

• Talent for developing relationships
• Passion for manufacturing and automation
• Self-motivation to help the team achieve goals
• Manufacturing background
• Passion for and embodiment of Koops values
• Excellent leadership and team management skills.
• Creative mindset with a keen eye for detail.

In exchange for your time and hard work, Koops offers you:

• A team that promotes professional and personal growth
• An encouraging work culture
• Ownership in the company
• Extensive Retirement Benefits
• Competitive health, vision and dental insurance
• Updated technology 
• And much more!

At Koops, we aren't only recruiting employees - we are looking for fellow owners because we are employee owned (ESOP).