Marketing Manager

Echo360's Marketing Manager will join a marketing team that values creativity, collaboration, and action. As a Marketing Manager, you will develop and execute go-to-market and assist with product marketing strategies and campaigns which will grow Echo360's business in its priority geographies (NA, EMEA, APAC) and markets (Education, Business, Government). We are looking for a demand generation zealot and marketing maven with high capacity and versatility; someone who operates with competitive curiosity, urgency, and strong right and left-brain skills to create, execute, and analyze effective campaigns. You operate at the intersection of Marketing, Sales, Event, and Product and architect the bridge-building between the benefits of our products and the markets that need them.

This position is FULLY REMOTE; we will consider candidates who are located in many, but not all, states within the United States

For US-based positions, candidates must be eligible to work in the United States for any employer.

Key Attributes/Duties:

• Planning and Project Management: Coordinate development and launches of digital marketing and event campaigns, managing messaging and cross-functional implementation
• Campaign Design: Working with agencies, sales, and our internal UX/UI team, developing and executing in-market, in-app, and sales enablement messaging and marketing
• Marketing Maven: passion for effective marketing, able to know and apply best practices to Echo360 business
• Competitive Intelligence: relentless curiosity and competitiveness about marketing activities and positioning of players in the competitive landscape
• Collaboration: product management, DevOps, sales, customer success, and marketing to develop and execute campaign messaging that resonates with our market segment ICPs
• Strategy2Execution: Ability to think strategically and activate nimbly and accurately in a dynamic, entrepreneurial environment
• Critical Thinking: Assess and report on the effectiveness of marketing activities, adjusting accordingly

Requirements

• Bachelor's Degree in Marketing or related field
• 3+ years of digital marketing experience (email, search, social)
• SaaS product marketing experience, preferably EdTech, a plus
• Proficient with Hubspot and Microsoft Office suite
• Competent with Salesforce and Google Analytics.
• Adobe Creative suite competence a plus
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Excellent writing and presentation skills.
• Strong analytical and problem-solving skills

Benefits

Echo360 offers generous benefits including medical, dental, vision, life & disability insurance, a 401(k) plan with company match and an unlimited PTO policy.

Echo360 Inc does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.