Marketing Manager

Location: New York, US

Type: Full-time (Hybrid role, Home/Office - 80/20) 

Experience: 4+ years’ B2B marketing experience 

Vertical:  Digital 

Role Summary

We’re hiring a Marketing Manager to help us build a world-class marketing organization while promoting the eClerx Digital brand and our services across multiple industries in multiple geographies. Reporting to the CMO and working closely with sales teams and agency partners, you will be responsible for strategic B2B marketing planning and execution for industry-specific services and solutions. You will develop and execute integrated marketing programs to support all stages of the marketing and sales lifecycle as good building targeted account-based marketing programs.

Key Responsibilities

• Engage effectively with internal stakeholders to build and maintain an effective marketing strategy to support growth goals for specific industries, services, and solutions
• Design integrated data-driven multi-channel marketing programs ensuring they operate with maximum efficiency, making the most of available resources
• Develop account-based marketing campaigns, working with account managers to identify opportunities and the means to reach them
• Develop and manage an ongoing content marketing and production strategy to support various programs. Content includes case studies, white papers, news articles, eBooks, videos, interactive demos, infographics, video testimonials, email templates, sales playbooks and battle cards, and PowerPoint presentations
• Participate in managing content creation for RFP pitch and presentation development
• Responsible for industry-specific event planning, content creation, reporting, and budgets

• Create sales enablement tools and artifacts to support sales teams with sales efforts
• Execute programs in collaboration with internal teams and agency partners
• Standardize and tune repeatable, scalable automated marketing processes such as lead nurturing to maximize campaign outcomes
• Produce program analysis and insight to track KPIs against goals
• Manage and report on the allocated budget

 Eligibility Requirements

• 5+ years’ B2B marketing experience
• Experience in planning and executing digital marketing activities both owned and paid across SEO, SEM, Social, email, and website
• A proven track record in multi-channel lead and demand generation program development and execution
• Ability to pivot between high-level strategic thinking and tactical execution
• Data-driven thinker and decision maker
• Confident engaging with and influencing stakeholders at all levels
• Experience managing a substantial budget
• Comfortable with martech (Salesforce, Hubspot, Google Analytics)
• Self-starter, able to work autonomously; aggressive in meeting deadlines and timelines
• Highly organized with excellent attention to detail

Good to have - 

• Experience working across industries/verticals
• Experienced and knowledgeable about digital marketing, data, and analytics services
• Experience setting up and running account-based marketing programs
• Copyediting and/or copywriting skills
• Powerpoint extraordinaire

 In the US, the target annual base salary for this role is $70,000-$80,000. Compensation is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. We expect the majority of candidates who are offered roles at our company to fall throughout the range based on these factors.

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