Marketing Manager

Country

Italy

Job Family

Marketing & Communications

Our Mission

At Consumer Panel Services GfK, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Job Description

Are you a passionate B2B Marketer with experience in sector marketing? Then join the Italy Field Marketing team at YouGov! Focusing on our FMCG & Retail offering, your responsibilities will include managing strategic Brand Activation with an emphasis on Content, Events, Partnerships, and Account-Based Marketing in the region. Your contribution will play a key role in driving brand awareness, lead generation, and revenue growth, enhancing marketing operations in the Italy region.

This role offers flexibility: fully office-based (Milan), hybrid, or fully remote.

Native Italian language skills are essential for this position.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

• Develop and drive thought leadership to position YouGov as a thought leader and trusted advisor in the FMCG & Retail space, with a focus on our Shopper intelligence offering
• Play a role in developing and executing the Account-Based Marketing strategy in Italy to increase revenue and share of wallet
• Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts
• Increase awareness of YouGov’s brand and leading products & services across the Italy region, one of our largest markets, and within our FMCG & Retail customers using tactical marketing activities.
• Support the wider marketing team in launching, maintaining, and optimizing the Italian content marketing program across the FMCG & Retail sectors , including reports, articles, rankings, webinars, and newsletters.
• Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness
• Represent Italy Field Marketing, developing internal positioning and driving advocacy throughout the business

These are the essentials you’ll need to get an interview:

• 2-5 years of experience in B2B field marketing, developing strategies to achieve annual revenue targets
• Italian native language skills, both spoken and written, and good command of English
• Experience collaborating with and influencing stakeholders across departments
• Experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi)
• Ability to interpret data and derive actionable insights
• Strong project management and quantitative skills

It would be great if you had these too, but we’ll support you if you don’t:

• Proven success in managing in-person and digital events to drive measurable demand
• Expertise in developing and optimizing account-based marketing campaigns to acquire new clients
• Experience in the FMCG and/or retail industry
• Experience in managing PR activities

Here’s a bit about us:

YouGov is a global online research company, offering insight into what the world thinks, wants, and buys.

We speak daily to our panel of over 24 million registered members to understand opinion and behaviours around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.

What Can You Expect When You Become A ‘YouGover’?

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about who we are and everything we do on: https://www.gfk-cps.com/about-gfk-cps