Marketing Manager

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Marketing Manager is a subject matter expert in the art and science of marketing strategy, go-to-market planning, and campaign execution at Alaska Airlines. As a key individual contributor, this role exercises considerable judgment to make decisions in steering 360 marketing initiatives for a diverse portfolio and provide recommendations to address marketing objectives.

Key Duties

• Act as a subject matter expert to develop and execute marketing strategies in partnership with business or product owners that achieve key objectives.
• With minimal direction from leadership, formulate cross-functional marketing plans, go-to-market strategies, and implementation across the portfolio, utilizing data-driven customer insights and ensuring alignment across channel teams.
• Manage end-to-end marketing plans including defining objectives, identifying audience insights, developing media strategy, creative brief writing, and production across multiple channels including social, video, OOH, and digital.
• Lead agency project management for marketing campaigns, informing top-tier creative through compelling briefs, influencing media strategies, and ensuring on-time and on-budget project delivery. Serve as a proactive client partner who can get the best performance out of our agencies.
• Collaborate with business groups across the portfolio, aligning on key benefits and translating them to compelling marketing messages.
• Influence cross-functionally and build relationships with internal product, program, business groups, fostering collaboration and effective working dynamics.
• Facilitate budget management, including forecasting, invoice processing, accruals, and reporting.

Job-Specific Experience, Education & Skills

Required

• 4+ years of experience in marketing or related area.
• Bachelor's degree with a focus in Marketing, or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
• Proven ability to gather and leverage consumer insights to inform marketing strategy.
• Ability to transition from high-level strategic thinking to creative and detailed execution.
• Excellent critical thinking and problem-solving skills, with a results driven approach.
• Strong collaboration skills and ability to work across wide range of stakeholders.
• Superior verbal and written communication skills, including experience presenting to senior leadership.
• Proficient in building presentations in PowerPoint and constructing and navigating spreadsheets in Excel.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Experience within travel, hospitality, or aviation industry.
• Preferred requirements if desired, not needed.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Salary Range

$92,700 - $139,100 / year

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

FLSA Status

Exempt

Employment Type

Full-Time

Regular/Temporary

Regular

Requisition Type

Management

Apply by 7:00 PM Pacific Time on

3/18/2024

Location

Seattle

Equal Employment Opportunity

We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.

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