Marketing Manager

Who is Cover Whale?

Cover Whale is an InsurTech company that provides commercial insurance to America's independent truck drivers and small trucking fleets. We employ data to make our roads safer and look for exceptional humans to help us make our vision a reality. Our ambition is to combine our passion for improving safety with leading expertise in data science and industry-leading AI/ML/FL practices to not only identify good drivers but also make our drivers and the roads they travel safer. We realize that the commercial trucking industry is the backbone of the American supply chain; here at Cover Whale, our goal is to drive progress in the trucking industry by providing innovative, dynamic insurance solutions that open new horizons of possibilities to drivers, fleet owners, and everyone in between.

Founded in 2019, Cover Whale recently closed a $15.5M seed funding round (the largest InsurTech seed round raised in North America) and is scaling rapidly. For more information, please visit our website at https://www.coverwhale.com/

The Role

Create and implement marketing and communications strategies that engage current and prospective insurance agents, partners and policyholders that promote Cover Whale and its products.

Please note: This is an on-site role with the requirement to be in the office at least 4 times per week.

Responsibilities

• Develop marketing campaigns, programs and promotions targeting new agent prospects at the top, middle and bottom of the insurance agent funnel.
• Grow Cover Whale's book of business by applying on and off-line marketing strategies throughout the agent lifecycle
• Manage account-based marketing (ABM) programs to penetrate larger agency relationships.
• Use marketing automation tools to execute and optimize campaigns.
• Manage the development of content marketing strategies and content itself to feed campaigns and other market-facing programs.
• Develop, review and edit creative briefs; Review, and provide feedback and direction on creative output from our advertising agency.
• Manage and evolve the Cover Whale website and play a key role in an upcoming website redesign project.
• Work day-to-day with Cover Whale's advertising, ABM and PR agencies
• Assist in the management of public relations programs.
• Lead conference planning and execution for the company; own the conference calendar.
• Continually track, analyze and keep the company informed on market trends and competitive landscape.
• Be passionately collaborative with any and all Cover Whale professionals who need to participate in the ideation, development and execution of campaigns, including our Marketing, Business Development, RevOps, and Customer Service teams, as well as our external marketing agencies.
• Produce excellent work when assignments have nice, long lead times, as well as those other times when, well, they don't. (Ok, being honest here, they never do. We're a start-up.)
• Be able to interpret any level and depth of direction, and work to fully research, understand and then develop program and campaign requirements. Conduct necessary research to see the nuances of each assignment and audience. Be a fearless question-asker.

Compensation

The Expected base pay for the role will be between $90,000-$100,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include discretionary bonus and other Cover Whale-sponsored total rewards/benefits.

Requirements

• All-around marketing and communications athlete. As a young, fast-growing company marketing can take on many different programs and can change direction quickly. The ability to address any project and apply relevant skills across the marketing discipline is a key requirement.
• Expertise in implementing and optimizing marketing campaigns in complex industries.
• Demonstrable understanding of the relevant channels and how to manage multi-channel campaigns including email, social media, search, online advertising, as well as offline marketing channels and tactics.
• Strong analytical skills and ability to use data to understand behavior and preferences
• Strong written and verbal communication and project management skills
• Experience working with or within third-party marketing and communications agencies
• Ability to develop messaging and content strategy for campaigns, as well as guide content professionals in content creation.
• Experience in the insurance industry or similar environments. Experience in Tech is a plus. Experience in the trucking industry is a super-plus. (We know it's rare, but we gotta ask anyway.)
• Comfortable working in a (very) fast-growing, always-evolving, young company with a sense of urgency - moving quickly to ensure solution-oriented action is taken without sacrificing quality
• Quick learner with a strong ability to research topics, challenge assumptions and fill in knowledge gaps.
• Efficient with time; able to organize and manage multiple assignments and campaigns simultaneously.
• Ability to use marketing automation tools to streamline and optimize campaign delivery (we're a HubSpot shop, so experience with it is a plus).
• At least 5-7 years of experience in marketing, preferably in a customer-centric role.

Benefits

Perks/Benefits:
• Health/Dental/Vision
• Life/Disability
• Employee Assistance Program
• Flexible Vacation Policy
• 401k - Employer Match
• Generous Parental Leave
• Commuter Benefits
Cover Whale works to maintain the best possible environment for our employees, where individuals can learn and grow with the company. We strive to provide a collaborative environment where each person feels encouraged to contribute to their processes, decisions, planning, and culture.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.