Marketing Manager
Job Description
GKB Milwaukee Marketing Manager
(Milwaukee, WI)
Good Karma Brands is seeking a Marketing Manager to join our marketing team located in Milwaukee, WI. The primary role of a Marketing Manager is making sure our Milwaukee brands (Newsradio 620 WTMJ, 101.7 The Truth, and ESPN Milwaukee) are engaged with our Partners, Fans and Teammates through marketing initiatives and solutions! As a Marketing Manager, you will be responsible for developing and managing event teammates, overseeing, and creating brand strategy and guidelines, having ownership of our signature events, activations, contests, and promotions.
Daily Tasks of a Marketing Manager
- Receive signed campaigns, update asset spreadsheet and send execution emails
- Ensure all campaign deliverables are met in a timely and best in class fashion, which may include delegating deliverables to Marketing Facilitator
- Manage asset spreadsheet - update with new ideas, presented and open campaigns
- Ensure all social media campaign deliverables are met, which may include but isn't limited to creation of graphics, scheduling posts, tagging partners, managing talent posts/schedule
- Collaborate with sales and content team to develop and implement new ideas
- Lead events manager for partner and station activations for Signature Events, including all event planning, managing the budget and ensuring the event is executed at a best in class level
- Event planning includes creation and ongoing updates of Playbooks, section lead check-ins, collaborating with vendors and partners, managing overall costs and compiling ROI tracking, event recaps, surveys, and proper documentation
- PromoSuite Lead
- Write and adhere to all contest rules
- Update all website contests and archive contest data appropriately
- Complying with all prize forms and tracking requirements per the home office
- Contact Prize winners
- May be asked or expected to assist the marketing team with creating sales materials, media kits, updating talent bios, informational one-sheeters
- Attend Milwaukee team meetings, sales meetings and marketing brainstorms
- Attend GKB Marketing and Social Media Calls
- Attend Career Fairs to recruit new interns and part-time Marketing Event Supervisors
- Assist prioritization and planning of day-to-day work and activity in the marketing department as well as overall process improvement and maintenance of information/data/documents
- Occasional availability as needed to represent marketing department on contest activations that include travel
- Serve as backup for overall marketing team as needed
- Oversee organization of GKB Milwaukee SharePoint
- Other assigned tasks
- Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen. Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver.
Preferred knowledge, skills, and qualifications
- 3-5 years of leadership experience in marketing (or similar field)
- Proficiency in Microsoft Office
- Proficiency in Adobe Photoshop a plus
- Excellent writing skills
- Marketing mindset with ability to collaborate with other departments
- Strong organizational and time management skills
- Ability to thrive in a fast-paced work environment - a multi-tasker
- With this career, you are required to hold a valid driver's license
Hours/Salary/Benefits:
This is an exempt role with a competitive base salary. This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends.
Opportunity for Growth:
Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible to represent GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.
How to Apply:
Apply by submitting resume to www.goodkarmabrands.com/careers. All are encouraged to apply.
About Good Karma Brands:
As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including New York, Los Angeles and Chicago. GKB's other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, WI.
With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB's team includes over 550 teammates and was recognized as a "Best Place to Work" by multiple organizations, including Front Office Sports.
For a full list of assets and more information, please visit www.goodkarmabrands.com.
Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.
Date Posted
03/19/2024
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4
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