Marketing Manager

We Are Redefining How People Approach Their Health

ZOE is on a mission to improve the health of millions by empowering everyone with nutrition and health insights to eat and live better. Created by the world’s top scientists and backed by founders and investors who have built multi-billion dollar companies we passionately believe that everyone should have the information they need to prevent disease to live longer and healthier lives.

A remote-first high-growth scaleup with more than 100000 members in the UK and US and growing rapidly we are building a first-of-its-kind approach to personalised nutrition. Running the world’s largest ongoing nutrition science study we combine our novel research with cutting-edge AI to provide personalised advice that transforms people’s lives and helps them feel their best.

In our ongoing commitment to change the way we all eat we produce our chart-topping podcast ZOE Science & Nutrition weekly and regularly publish our research in the world’s leading scientific journals so everyone can benefit.

Our team of ZOEntists is at the heart of everything we do. Together we’re building a culture rooted in ownership inclusivity and transparency where ZOEntists are passionate about delivering great results having an impact and learning quickly in the open. We want our teams to have the freedom to make long-term high-impact decisions and the well-being of our teammates and the people around us is a top priority.

Visit our career page to learn more.

About the role:

We are looking for an experienced Marketing Manager to join our US team. You'll work closely with the US General Manager of Entry and Growth (US GM) and be involved in go-to-market activities across a wide range of areas including PR influencer community and partner marketing.

This is a hands-on role in a small team and the US Marketing Manager will have planning and executional responsibilities. It is a unique opportunity to build a brand from the ground up in the US. Working with the global teams in Brand and Communications as well as agency resources you'll help conceive local campaigns develop and manage influencer and partner relationships and carefully track and analyse results.

About the team:

The ZOE US team is responsible for leveraging the global ZOE products and content assets that have been successful in the UK to build a scalable high growth US business. While the global brand and product positioning for ZOE will be consistent it must be tested and refined for optimal impact in the US. The go-to-market team and strategy for the US will be focused on using a combination of marketing approaches including press and influencer PR social media organic and paid content performance marketing and key partnerships to grow brand awareness belief and conversion.

You'll be...

• Working closely with the US GM - Entry and Growth to manage the core marketing functions for the US to drive awareness and membership growth

• Focusing on developing and executing regional campaigns to drive awareness and engagement for the ZOE program and all the broader ZOE brand within our target audience

• Diving deep into the world of experts influencers and brand ambassadors to craft and implement a scalable program for ZOE including personally managing multiple relationships

• Identifying approaching and negotiating with potential regional and global brands and channels for collaboration and partnerships ensuring successful delivery

• Engaging directly with ZOE customers to understand their stories and build community driving word-of-mouth awareness and referrals

• Working with our US PR agency to maintain a consistent level of outreach and increasing coverage in key media channels

• Responsible for delivering customer conversion in addition to awareness across those marketing channels and partners

• Collaborating with global teams (based in the UK) to understand the overall ZOE brand and positioning

• Testing and refining the global positioning for optimal impact in the US

• Setting measurable objectives for awareness reach and impact and tracking and analyzing the data to understand performance.

We think you'll be great if you have…

• Extensive hands-on experience in GTM marketing with an emphasis on fast growing consumer D2C brands (experience in the areas of personal health and wellness is a plus but is not required)

• Familiarity and success with the worlds of influencers and brand ambassadors including experience building relationships and managing them at scale

• Experience with both digital products and services as well as with the key functions and tools across the digital marketing marketing funnel

• The ability to roll up your sleeves and execute on operational tasks such as managing a product-seeding outreach program or coordinating customer research projects

• An entrepreneurial approach to getting things done in a lean working environment

• Experience and comfort with a data-rich objectives driven (OKR) approach

• Excellent communication skills especially suited to a remote-first working model with heavy reliance on real-time and asynchronous online communication

• The ability to work both independently and as part of a team.

Listed above is a snapshot of the experience skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need we have worked hard for our list of benefits to be focused on things that matter to our team members most.

Remote-first - work from home pop into our London/Boston offices. This role is fully remote within the following states: CT GA IN MA NJ NY TX and VA #LI-Remote

Stock options -  we want everyone to be rewarded for contribution to our growth

Paid time-off - on top of any national / bank holidays you get 20 days off (20 plus 1 life-event and 2 company-wide reset days)

Enhanced parental leave - adding on to the statutory offering we know how important it is to be supportive at times that matter

Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance covering 75% of the cost for you and your dependents.

Life ADD & LTD Insurance: ZOE allows all employees to opt-in to our life ADD and LTD insurance scheme covering all the premiums.

401k - To help prepare for a time after ZOE we currently offer our 401(k)through Guideline

Allocated social WFH and Growth (L&D) budgets

Plenty of learning and social opportunities

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing adding to this list as it evolves.

Equal opportunities

We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race colour religion gender gender identity or expression sexual orientation national origin genetics marital status disability or age. When applying please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.