Marketing Manager

Dew Software is seeking a dynamic and experienced Marketing Manager to join our team. At Dew Software, we are passionate about helping businesses succeed through innovative software solutions. As the Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive brand awareness and lead generation. If you have a strategic mindset, strong leadership skills, and a passion for technology, we would love to hear from you!

Responsibilities

• Develop and implement comprehensive marketing strategies to promote our software solutions and services.
• Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
• Collaborate with cross-functional teams, including sales and product development, to create compelling marketing materials and content.
• Manage the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.
• Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
• Track and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Stay up-to-date with industry trends and best practices to ensure the company's marketing strategies remain competitive.
• Build and maintain relationships with industry influencers and partners to expand brand reach and enhance collaboration opportunities.
• Plan and coordinate marketing events, such as webinars, conferences, and trade shows.
• Manage and oversee external agencies and vendors to ensure high-quality deliverables and effective collaboration.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Manager, preferably in the software or technology industry.
• Demonstrated track record of developing and executing successful marketing strategies and campaigns.
• Strong knowledge of digital marketing channels and tactics.
• Experience with marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and prioritize effectively.
• Team-oriented mindset with strong leadership and collaboration skills.
• Highly creative and innovative mindset.
• Ability to thrive in a fast-paced and dynamic environment.