Marketing Manager

Description

Position at Berkeley Research Group, LLC

Job Summary:

BRG is looking for an experienced and versatile marketing manager responsible for developing, project managing, and executing marketing and communications initiatives for the firm's US-based 'Global Community' and cross-firm/corporate marketing initiatives. The ideal candidate has experience in conceptualizing, developing, and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's changing needs.

Major Responsibilities/ Job Functions:

Management, Project Management, and Strategy

• Develops strategic marketing plans/programs/campaigns.
• Lead projects and campaigns from identification of project goals and objectives through completion, identify timeline(s), estimated budget, and implementation plan(s).
• Communicate with and coordinate team and stakeholders, manage risks and issues, and monitor progress of project to ensure anticipated goals are met and satisfactory completion.

Technology

• Utilize and help refine team's use of Marketing technology including CRM, project management tools, Microsoft suite including Teams, SharePoint, website content management systems, social media related tools, etc.
• Provide hands on guidance and support with our mailing platform: Vuture and CRM platform: InterAction to marketing team and other internal stakeholders.
• Perform advanced/complex CRM searches based on criteria, segmentation, and list population.
• Assist with CRM data quality efforts.
• Ensure compliance with data protection laws.

Digital Marketing

• Ensure social media presence and effectiveness for key business areas and specific campaigns.
• Incorporate a strong digital marketing element to marketing campaigns and activity.
• Create and manage - in collaboration with the Senior Digital Marketing Manager - website content and pages for specific practices and campaigns as appropriate.

Thought Leadership, Content Marketing & PR

• Plan and execute thought leadership and other content-based campaigns across multiple channels.
• Help plan and deliver market positioning programs including advertising, customized materials and print and electronic communications.

Events

• Help manage/oversee events (online and offline), conferences, and sponsorships.

Knowledge, Skills and Behaviors:

Required Skills and Qualifications

• Minimum 5-7 years B2B marketing experience, strong preference for this to be within professional services (at least some of it). 5 years is the absolute minimum for a very strong performer.
• Excellent project management skills.
• Exceptional attention to detail.
• Ability to lead/participate in a cross-functional project team and/or lead or assist in the delivery of multiple projects.
• Skilled in effectively working with senior level management.
• Ability to think "big picture" and understand in a detailed and thorough manner the key trends and levers that drive the business.
• Experience with a CRM platform.
• Expertise in data analysis and reporting; ability to trend, interpret information, and communicate meaningful information effectively.
• Business analysis expertise and problem-solving skills.
• Strong communication skills - written and verbal presentation; copywriting skills an advantage.
• Visual presentation/design including very strong PowerPoint skills.

Preferred Skills and Qualifications

• Strong marketing experience/understanding
• Event management experience/expertise
• Keeps up-to-date with industry and marketing trends
• Ability to identify and implement process efficiencies and solutions

Salary Range: $85,000-$120,000

Candidate must be able to submit verification of his/her legal right to work in the U.S. without company sponsorship.

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About BRG

Berkeley Research Group, LLC (BRG) is a global consulting firm that helps leading organizations advance in three key areas: disputes and investigations, corporate finance, and strategy and operations. Headquartered in California with over 40 offices around the world, we are an integrated group of experts, industry leaders, academics, data scientists, and professionals working beyond borders and disciplines. BRG strives to build and nurture a culture where inclusiveness is instinctive, not an initiative. We celebrate and value the diversity of our professionals and are dedicated to maintaining a truly inclusive work environment where all individuals feel respected and valued. We harness our collective expertise to deliver the inspired insights and practical strategies our clients need to stay ahead of what's next.

Berkeley Research Group is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.

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