Marketing Manager

Summary: Ackerstone Industries, a leading interlock paver manufacturer seeking a dynamic and experienced Marketing Manager to lead our organization's marketing efforts. In this pivotal role, you will be responsible for developing, implementing, and overseeing our marketing strategies to drive growth, enhance brand visibility, and ensure effective market positioning. As a strategic leader, you will collaborate with cross-functional teams to craft innovative campaigns and initiatives that resonate with our target audience. Your expertise in market analysis, brand management, and creative direction will be important in steering our marketing operations towards achieving our business objectives. If you are a visionary marketer with a proven track record of success and a passion for driving meaningful impact, we invite you to join our team and help shape the future of our brand. Primary Responsibilities: Marketing Management: • Develop and implement comprehensive marketing strategies in line with company goals. • Oversee the marketing department, ensuring effective team management and productivity. • Manage and coordinate marketing and advertising campaigns. • Analyze market trends and competitors’ strategies to identify opportunities and challenges. • Collaborate with other departments to ensure a cohesive approach to marketing and business goals. • Conference and Event Management: • Plan, organize, and manage company conferences, trade shows, and major events. • Coordinate with vendors, exhibitors, and stakeholders for successful event execution. • Enhance brand visibility and networking opportunities through events. • Monitor event outcomes and provide reports on engagement and ROI. • Stay up-to-date with industry events and trends to identify opportunities for participation. • Digital Marketing: • Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising. • Develop and manage digital marketing campaigns to enhance online presence. • Oversee the company's website and digital content strategy. • Analyze digital marketing analytics to gauge campaign success and make data-driven decisions. • Keep abreast of new digital technologies and digital marketing trends. • Brand Awareness and Positioning: • Build and maintain strong brand awareness and positioning in the market. • Ensure consistency in messaging and branding across all marketing channels. • Develop and implement PR strategies to enhance brand reputation. • Collaborate with influencers and other partners to expand brand reach. • Monitor and manage brand reputation online and offline. • Promotions: • Design and oversee promotional campaigns to drive sales and customer engagement. • Coordinate with sales and product development teams to create synergistic promotional strategies. • Analyze promotional campaign effectiveness and adjust strategies as needed. • Manage promotional materials, including digital and print assets Skill Required: • Strategic Planning and Execution: Ability to develop and implement effective marketing strategies that align with business goals. • Leadership and Team Management: Strong leadership skills to manage and motivate the marketing team, fostering a collaborative and productive work environment. • Market Research and Analysis: Proficiency in conducting market research and analysis to understand market trends, customer needs, and competitive landscape. • Brand Management: Expertise in brand development and management, ensuring consistent and effective brand messaging across all channels. • Communication Skills: Excellent verbal and written communication skills for crafting compelling content and effectively communicating marketing plans and results to stakeholders. • Digital Marketing Proficiency: Familiarity with digital marketing tools and strategies, including social media, SEO, CRM, email marketing, and online advertising. • Creative Thinking: Ability to think creatively and innovatively to develop unique marketing campaigns and solutions. • Budget Management: Skills in managing marketing budgets efficiently, ensuring optimal allocation of resources for maximum impact. • Analytical Skills: Strong analytical skills to interpret marketing data and metrics, making data-driven decisions to optimize marketing strategies. • Project Management: Proficiency in managing multiple projects simultaneously, with strong organizational and time-management skills. • Customer Orientation: A deep understanding of customer behavior and preferences to tailor marketing efforts effectively. • Adaptability and Flexibility: Ability to adapt to changing market conditions and new technologies, maintaining a forward-thinking approach to marketing. • Ability to travel domestically. Education & Work Experience: • Bachelors degree (or equivalent) in marketing, advertising, or communications. • 3-5 years of marketing experience, including expertise in go-to-market and product marketing, supporting complex marketing strategy development and cross-functional execution. What We Offer • Competitive salary and benefits package. • Opportunities for professional growth and development. • A dynamic and collaborative work environment. • The chance to make a significant impact on the company's success and growth. We offer a generous benefits package, retirement plan, paid vacation and sick time. We also provide a stable and professional work environment. We are an Equal Opportunity Employer. Job Type: Full-time Benefits: • 401(k) • Dental insurance • Health insurance • Paid time off • Vision insurance Schedule: • 8 hour shift • Day shift • Monday to Friday Education: • Bachelor's (Required) Experience: • Marketing: 3 years (Required) Ability to Commute: • Chandler, AZ 85226 (Required) Work Location: In person