Marketing Manager, Alzheimer's

Key Responsibilities: 

• On-Market Product Management: Lead ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share. 

• Launch Marketing: Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement. 

• Downstream Marketing: Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration. 

• Cross-Functional Collaboration: Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies. 

• Market Analysis: Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals. 

• Budget Management: Oversee marketing budgets and ensure cost-effective execution of marketing activities. 

• Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines. 

• Agency management: Manages all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend. 

• Executive communication and planning: Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands.  Executive communication 

Key Capabilities: 

• Technical and clinical marketing and ability to translate clinical unmet need into strategy 

• Incorporate of advocacy and engagement strategy into marketing plans 

• ROMS and ROI for marketing 

Qualifications: 

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred. 

• 7+ years of pharmaceutical marketing experience, including product launch and lifecycle management. 

• Strong understanding of pharmaceutical markets, including regulatory and market access environments. 

• Proven track record of cross-functional team leadership and stakeholder engagement. 

• Excellent communication, strategic thinking, and project management skills. 

#I-DN1 #LI-HYBRID