Marketing Manager, Amazon

Heartland's Amazon business has grown substantially over the last 5 years and we are looking for a Marketing Manager to join our expanding team. The Marketing Manager, Amazon will be focused on marketing the Splenda brand on Amazon. This role will report to the National Account Manager, Amazon, and work in collaboration with Heartland's marketing team.

KEY RESPONSIBILITIES:

Amazon Advertising

• Strategize, implement, maintain and optimize advertising campaigns through Amazon's Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising
• Own relationship with Amazon's Ads team
• Coordinate with Heartland's marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns and incorporating Amazon into master brand marketing strategies
• Monitor and report on campaign performance including developing new reporting methods
• Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness
• Track spend and manage a large advertising budget

Amazon Catalog Management

• Maintain and optimize content for Amazon's catalog of Heartland products
• Work with Heartland's graphic design team to optimize images, video, A+ content, brand story and brand store
• Collaborate with brand management team to create compelling and conversion-focused product listings that fit into overall brand strategy
• Implement SEO best practices to enhance product discoverability and sales performance
• Implement A/B testing to refine copy and creative to optimize sales performance
• Monitor Amazon listings and fix catalog issues

Data Analytics

• Use data analytics tools like Helium10, Profitero and Amazon's Brand Analytics reports to conduct keyword research, competitor research and general market research
• Use data analytics tools to track and improve keyword ranking and share of sales
• Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities
• Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns
• Report on marketing performance to broader team
• Other duties as assigned

PHYSICAL DEMANDS:

• Must be able to sit for extended periods of time and interact with computers, telephone and other electronic media
• Must possess visual acuity to document company records
• Must be able to work extended hours, occasional overtime as needed

QUALIFICATIONS:

• Bachelor's Degree with emphasis in Business or Marketing
• 2+ years' experience with Seller Central and/or Vendor Central
• 2+ years' experience in digital marketing with a focus on managing Amazon ads and SEO
• Familiarity with Amazon tools like Brand Analytics and Helium10
• Entrepreneurial self-starter with growth mindset
• Detail oriented with good project management skills
• Strong written and oral communication skills
• Strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, VLOOKUP, etc.)