Marketing Manager - AMER

About this role: 

Liftoff is looking for a Marketing Manager to own the strategy and execution of regional marketing programs across events content and campaigns in the Americas. You will plan and deliver Liftoff’s conference presence owned events and regional activations while also contributing to content and digital programs that drive pipeline brand visibility and customer engagement.

The ideal candidate is a hands-on marketer who combines strong event management instincts with creative strategy and a data-driven mindset. You are comfortable operating across multiple channels and working with global counterparts to tailor programs for different markets. You bring an AI-forward approach to your work using AI tools and workflows to move faster produce stronger outputs and continuously improve how marketing gets done. You understand what it takes to market to marketers in a competitive adtech landscape and can articulate why a differentiated approach matters.

Responsibilities: 

• Own the end-to-end strategy planning and execution of Liftoff’s AMER event program including industry conferences sponsorships and owned customer events such as summits executive dinners and roundtables.
• Tailor event and campaign approaches for different audiences verticals and regional contexts applying lessons learned to continuously refine the playbook.
• Develop and execute multi-channel marketing campaigns that integrate events email content webinars and digital tactics to drive engagement with prospects customers and partners.
• Collaborate with the content and communications team to produce high-quality thought leadership blog posts case studies and event-related content that positions Liftoff as an industry leader.
• Work cross-functionally with Revenue Product Marketing Brand and regional marketing teams (EMEA APAC) to align programs with sales priorities and business objectives.
• Act as a strategic partner to the Revenue team maintaining tight alignment with sales priorities pipeline goals and account focus to ensure marketing programs directly support key company initiatives.
• Build and manage partner co-marketing programs and relationships that create mutual value and extend Liftoff’s reach.
• Track and analyze marketing KPIs including generated and influenced revenue engaged accounts opportunity creation and qualitative feedback from revenue teams to measure impact and inform planning.
• Manage event and campaign budgets vendor relationships and timelines with strong project management rigor.
• Apply AI tools and workflows across your day-to-day work to increase efficiency improve content quality and surface insights from campaign data.
• Stay informed about competitors industry trends and emerging marketing tactics to ensure Liftoff’s programs stand out in a crowded market.

Requirements: 

• 5+ years of B2B marketing experience with a focus on events content and campaign execution ideally in adtech mobile or high-tech SaaS.
• Proven event management expertise across the full lifecycle: strategy logistics vendor management on-site execution and post-event analysis. Experience owning both large-scale conference sponsorships and smaller owned events across multiple markets.
• Holistic marketing acumen with a strong understanding of how events content digital and partner channels work together to achieve business objectives. Able to share examples of campaigns that spanned multiple channels and explain why the approach was chosen.
• Data-driven mindset with experience tracking and analyzing marketing KPIs (pipeline contribution engaged accounts opportunity influence) and qualitative feedback. Comfortable building or pulling reports in CRM and marketing tools.
• Technical proficiency and ability to be self-sufficient with tools like Salesforce HubSpot Splash (or similar event platforms) WordPress and project management tools such as Asana or Jira.
• Partner marketing experience with a track record of building productive co-marketing relationships and programs.
• AI fluency and a demonstrated habit of using AI tools (e.g. LLMs automation analytics) to improve marketing workflows content production or campaign performance. We are looking for someone who actively experiments with AI and can show how it has changed their work.
• Creative competitive instincts with the ability to help Liftoff stand out. You know we are marketing to marketers who see through the standard playbook and you bring ideas for differentiated experiences. You stay informed about what competitors are doing to know how to rise above.
• Excellent communication and collaboration skills with experience working cross-functionally alongside revenue design and product teams. You understand that sales and marketing operate with different priorities and that alignment requires intentional thoughtful communication.
• Willingness to travel for events and team gatherings.

• Experience in the mobile app or programmatic advertising ecosystem.
• Experience working on global marketing teams and adapting programs across regions and cultures.
• Background in building or contributing to thought leadership programs (reports webinars podcasts).

Location:
 This role is eligible for full-time remote work in one of our entities: CA CO ID IL FL GA MA MI MN MO NJ NV NY OR PA TX UT and WA.

We are a remote-first company with US hubs in Redwood City Los Angeles and New York City.

Travel Expectations:

We offer several opportunities for in-person team gatherings including but not limited to project meetings regional meetups and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration communication and team building.

Compensation:

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. This position has a Base salary as well as a bonus component which will vary based on the skills and level of experience.

The following are the OTE (base + bonus) salary ranges: 

• SF Bay Area NYC Los Angeles/Orange County Seattle: $113000 to $133000
• All other CA cities Portland All other WA cities Denver Austin Boston: $103000 to $122000
• All other cities and towns in our approved states: $97000 to $114000
   

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What We Do

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions including Accelerate Direct Monetize Intelligence and Vungle Exchange support over 6600 mobile businesses across 74 countries in sectors such as gaming social finance ecommerce and entertainment. Founded in 2012 and headquartered in Redwood City CA Liftoff has a diverse global presence. Come join the rocket ship! 🚀

Why Work With Us

Join Liftoff where innovation meets impact in a fast-changing global market. We’re a remote-first hybrid-optional company driven by our values—Growth Mindset Data-Driven Agency & Urgency and Togetherness. Our R&D and GTM teams solve complex technical challenges at scale while our G&A pros keep us moving fast and supported.

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