Marketing Manager APAC & Emerging markets

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

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The purpose of this job is both strategic and operational, the Marketing Manager is key in orchestrating and executing the marketing strategy across multiple geographies in the APAC region, including ANZ and SEA, as well as providing support for emerging markets through distributor channels. This role is crucial for enhancing brand visibility, driving product and solution promotion, and ensuring market penetration in diverse cultural landscapes. The Marketing Manager serves as a vital link between the company, its products, and the customers, utilising a variety of marketing channels and strategies, and coordinating closely with both US and European entities to source support and collateral.

• Develop and Implement Marketing Strategy: Craft and execute a marketing strategy that supports the growth of Mars SDx in APAC and caters to diverse markets within APAC, aligning with global organisational goals.
• Social Media Management: Oversee social media strategies, adapting content and engagement for different regional audiences, and coordinating with international teams for approvals and promotions.
• Print and Media Advertising: Manage advertising across various media, ensuring relevance and impact in different APAC markets, and liaising with international teams for content and strategy alignment.
• Content Production: Produce and adapt clinical and marketing content, coordinating with US and European teams to ensure regional relevance and compliance.
• International Liaison: Act as the primary coordinator with US and European marketing teams, ensuring consistency in marketing efforts and effective adaptation for regional markets.
• Trade Shows and Events Management Support: Help organize and support trade shows and events across APAC, tailoring approaches to suit local market dynamics.
• Heska Webinars: Coordinate and support webinars, considering regional preferences and time zones, and liaising with international speakers.
• Product Launches and Support: Lead new product launches in APAC, coordinating with international teams for support and ensuring relevance to local markets.
• Training and Sales Support : Collaborate with territory managers (TMs) and distributors across APAC, providing them with training and support tailored to their specific markets.
• Product Support: Serve a liaison for product support accessing product teams in the US and Europe to ensure a deep understanding of products across different markets.
• Strategic Partnerships and Co-Promotions: Identify and manage partnerships and co-promotions, focusing on opportunities that enhance market presence in APAC and emerging markets.