Marketing Manager, Brand Engagement (AU)

Job Requisition ID #

23WD71843

Position Overview

We are looking for an experienced Marketing Manager to join our Brand Engagement marketing team. You will lead digital marketing campaigns for Autodesk University (AU) and One Team Conference. Our Brand Engagement team delivers top-tier marketing campaigns to support audience acquisition, amplification, and attendee event experiences. You are a creative, marketer with a background in digital and conference marketing, and experience with brand. You will report to the Head of Brand Social Media and Digital Marketing within Brand and Creative Department.

Location: San Francisco, CA - Hybrid

Responsibilities

Campaign Marketing - AU: The Design and Make Conference

• Create and refine marketing campaign strategies to lead conference registration and attendance for in-person and online events
• Guide integrated marketing campaigns across channels, including email, web, social media, SEM, display and paid social
• Collaborate with the Creative Team to produce compelling campaign ads and assets
• Tailor messaging and content that resonates with multiple industry audiences
• Manage email marketing campaigns, including segmentation, content creation, and A/B testing, partnering with Marketing Operations to deploy in Marketo
• Develop and execute social media campaigns for Autodesk University
• Build conference marketing websites with marketing content and value proposition
• Analyze and report on the effectiveness of marketing campaigns and adjust strategies accordingly. Use data-driven insights to improve marketing strategies and tactics
• Monitor industry trends and best practices to ensure that our marketing efforts are innovative and effective

Collaborate Internally

• Gather key conference features from event management and program teams
• Lead collaborations across Autodesk and industry to reach collective goals
• Enable and collaborate with cross-functional teams to ensure alignment and execution of marketing plans
• Foster cross-functional partnerships within key Autodesk teams

Minimum Qualifications

• 6+ years of experience in marketing with experience in Conference Marketing
• Strong analytical skills and experience using data to lead decision-making
• Demonstrated ability to create compelling messaging and content
• Experience managing email marketing campaigns and social media campaigns
• Project management skills
• Knowledge of marketing automation and analytics tools

#LI-KM1

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers

the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting

https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $86,400 and $149,160. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone

can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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