Marketing Manager, Brand Team

Overview

Nelson Books is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

The Marketing Manager will work closely with the Vice President of Marketing in creating and executing complex marketing strategies primarily for top author brands within Nelson Books, specifically their front and backlist non-fiction trade books. The candidate should be well-versed in and able to develop and implement book marketing and publicity best practices online, in-store, and at events. Additionally, the candidate should possess strong writing skills as they will be required to create marketing copy both independently and collaboratively. The candidate will bring innovation and thought leadership to the Nelson Books Brand Team's overall work, resulting in robust marketing initiatives that ultimately elevate the brands and increase company revenue. This role requires a high level of attention to detail, organization, and strong communication skills. Editorial background a plus.

This is a hybrid position based out of our Nashville office.

Responsibilities

• Individually and collaboratively develops and implements marketing and publicity campaigns for assigned titles and brands.
• Individually and collaboratively develops messaging, themes and tangible product selling hooks for new and backlist products as well as for seasonal and thematic campaigns.
• Presents or co-presents marketing plans at key meetings with authors, agents, sales teams, and company executives.
• Works with team to write/compile book cover, flap, and advertising copy.
• Creates and manages social media campaigns or works with third-party or author to ensure execution.
• Responsible for the execution of print, online, radio, and television advertising according to marketing plan.
• Provides creative direction for in-house designers and secures and manages freelance designers for creation of ads, websites, and in-store merchandise.
• Manages relationship with outside publicists secured for the Brand Team titles.
• Manages and/or coordinates editorial schedule as assigned
• Creates compelling pre-sale and post-sale promotional strategies, including audio and eBook channels.
• Leverages best practices in digital (email, Amazon advertising, social media, search, etc.) and traditional (advertising, publicity, events) marketing methods to maximize unit sales and revenue.
• Expands efforts in reaching internal mailing lists through sales data analysis and research of current market trends.
• Develops catalog pages for all titles and manages catalog process.

Qualifications

Work Experience/Knowledge:

• 5+ years of experience in a marketing or related field
• Understanding of brand theory and practice, preferred
• Preferred working knowledge of publishing industry
• Well-versed in digital marketing trends and best practices
• Strong writing and/or editorial abilities
• Excellent communication and organizational skills

Education: Bachelor's in marketing, writing, communications, or related field

Industry Knowledge:

• Understanding of the publishing process, preferred
• Familiarity with publishing and retail landscapes also preferred

Skills:

• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects
• Strong organizational, time management skills with attention to detail
• Exceptional written and verbal communication skills
• Must be able to work independently under tight deadlines
• Must possess the skill to set priorities and problem solve
• Strong computer skills necessary, especially Microsoft Office, Canva, and social media platforms
• Proficiency with Adobe Creative Suite software is a plus.

HarperCollins Christian Publishing is an Equal Opportunity Employer.