Marketing Manager, Community & Economic Development

Marketing Manager, Community & Economic Development

Description

Marketing Manager, Georgia Power Community & Economic Development

We are looking for an experienced Marketing Manager to lead strategic and creative marketing initiatives for our Community & Economic Development team. You'll help us support business and community growth in Georgia by developing marketing strategies that reach our audiences across our channels.

** We are looking for 10 years of experience related to marketing.

As our Marketing Manager , we'll count on you to:

• Lead and develop a highly creative team that includes a Content Producer and Marketing Program Manager as a well as a seasonal intern.
• Create customer-focused marketing strategies that support organizational goals and deliver an impactful brand experience at every customer touchpoint.
• Drive the creation of our content strategy and collaborate with the team to produce content that aligns with the brand and resonates with prospects, communities, and customers across all marketing channels.
• Lead the ongoing improvement and impact of the organization's websites, social media channels, and brand experiences at the Georgia Experience Center, a state-of-the-art center that is ground zero for supporting the state and attracting and locating companies and expansions.
• Collaborate with and manage vendors and contractors to fulfill creative services requests and complete initiatives outlined in strategies.
• Work with internal and external partners to coordinate marketing efforts to support large, multi-faceted programs and initiatives.
• Lead and successfully manage large-scale and high-profile projects and activations, working with cross-functional teams.
• Collaborate with internal and external partners to build and execute integrated, multi-channel campaigns.
• Maximize the use of integrated marketing and campaigns including traditional, social, and digital marketing channels (paid and owned) to increase awareness and program goals.
• Define and communicate success metrics for all initiatives, aligned to company and organizational goals. Use marketing analytics skillset to track performance to make sure initiatives deliver expected business outcomes.
• Explore and recommend innovative new ideas, technologies, and processes that position our team as industry leaders.

We're looking for someone with:

• Proven leadership experience.
• Experience owning and managing digital channels - websites, social media, paid search etc.
• 10 years of experience related to marketing.
• Strategic mindset and ability to ask hard questions to ensure work is based on goals, outcomes, and customer needs.
• A natural collaborator with team, customers, and partners. A true team mindset.
• Experience managing vendors and contractors.
• Experience managing budgets.

This job may be for you if you have:

• An entrepreneurial spirit and willingness to try new ideas.
• A commitment to diversity and inclusion.
• A passion for discovering new marketing trends, technologies, and digital strategies.
• An interest in working with an amazing team and helping people solve problems with creative solutions.
• The ability to manage multiple projects and deadlines, especially in a fast-paced environment.

EDUCATIONAL REQUIREMENTS

• Business degree in marketing, business, or a related field. Masters degree preferred but not required.

Our office is in the Centergy Building, Suite 150, located in the heart of Midtown Atlanta at Technology Square. We offer flexible work options and a hybrid work environment.

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

75 Centergy Building (75Atlanta)

75 5th Street NW

Atlanta, 30308

Req ID: GPC2009419