Marketing Manager, Content & Communications,

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you’ll do:

• Lead on Klook Hong Kong digital marketing and communications with paid/owned/earned perspectives

• Manage internal team and external partners e.g. agency, social media platform etc.. Own and manage budget and resources 

• Responsible for the overall planning, execution, review and improvement of content and social media marketing efforts for Klook Hong Kong;

• In charge of the content calendar and creation on social media and the blog;

• Manage the Klook HK Blog - SEO and Blog Sessions;

• Analyze and own Klook platform search and social traffic metrics and reporting for marketing initiatives 

• Monitor social media trends and the competitive landscape and proactively share learnings and best practices with the wider team;

• Brainstorm marketing ideas and create initiatives to increase sessions and revenue;

• Lead and grow Klook Kreator program (Klook content creator community), maintain relationship with key KOLs (Instagram / Youtube/ Facebook) and brands to increase media touch points and brand impact;

• Co-work with central team or other markets on driving synergy, new initiatives and exploring new tools/technology, from planning, execution and evaluation (ie. Xiao Hong Shu, Tiktok, Youtube, Klook Live, content production with A.I. etc);

What you’ll need:

• 9+ years (more experienced candidate will be considered as senior manager) of solid experience in digital content creation, social media marketing, influencer marketing, search or related fields

• Experience in managing an internal team, creative/media/production agency and freelancers

• Experience in producing branded content (Blog, Facebook, Instagram, Youtube etc.)

• Experience in travel industry or passionate in travel with sound knowledge 

• Manage to work in fast and dynamic pacing

• Creative and growth mindset with business rationale. Consumer-centric and data-driven.

• Hands-on experience with SEO and web traffic metrics and understanding of web publishing requirements; sound knowledge of search ecosystem

• Expertise in social media platforms (Paid/Owned/Earned) and influencer marketing

• Familiarity with Performance marketing and affiliate marketing is a plus

• Proficiency in MS Office and Content management Softwares or tracking tools like Contentful, WordPress, AccuRanker, SEMRush, Ahef etc

• Welcome candidates with background from in-house or marketing agency or media 

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.