Marketing Manager - Customer Demand Automation

POS-13963

The Customer Demand Automation team at HubSpot is seeking an innovative and customer-focused Marketing Manager to drive automation programs that enhance customer experiences streamline sales processes and generate demand for HubSpot.

HubSpot’s suite of products is more expansive than ever but today our GTM relies too heavily on humans to identify opportunities for customers to upgrade and find new products to help their business grow better. We need to scale our mid- and up-market automation to streamline human-led sales processes and offer a more dynamic proactive approach to customer sales.

In this role you’ll use cutting-edge marketing automation & AI to connect customers with the right additional products at exactly the right time. You will build programs from the ground up optimize existing programs for the new age and unearth opportunities to create efficiency and add value.

Your work will shape our customers' interactions with HubSpot scale demand and give our customer-facing team time back to do what they do best - helping customers.

In this role you’ll get to:

• Own every element of your program from top to bottom -- from strategy to defining metrics and execution to reporting.

• Be an internal thought leader on what your audience and programs need to be successful - blending together deep customer insight and demand generation best practices.

• Design write and build emails and automation. You’ll be responsible for the positioning segmentation and basic operations.

• Scale AI in marketing automation in new and innovative contexts.

• Build novel worldclass automation using data-driven decision-making creativity and technologies.

• Partner across the business - especially with Product Marketing Customer Success and Sales - to find new opportunities for efficiency expanding your program and creating holistic customer experiences across channels.

• Drive continuous improvement through data-driven insights and recommendations.

We’re looking for someone who is:

• Highly data-driven with the tenacity and skills to identify trends in data and curiosity to discover the ‘why’.

• Motivated to deliver delightful customer AND frictionless sales experiences.

• Skilled in crafting automated customer experiences.

• Comfortable transitioning between strategic planning and technical execution.

• Collaborative team player with a proactive approach to problem-solving.

• Deeply curious about and/or experienced with leveraging AI in demand-driving programs at scale.

You should have the following skills or experiences:

• Strong writing and communication skills

• Fluency in data analysis and interpetation to drive marketing strategy

• Experience in email marketing and marketing automation

• Ability to re-invent and not just execute on status quo comfortable with change and a fast-paced environment

• Proven expertise in project management and cross-group collaboration

• Experimental mindset and experience running growth-focused experiments

Experience with B2B growth marketing revenue operations and/or customer success would be a plus!

Cash compensation range: 56000-84000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy . The cash compensation above includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate including their skills experience qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees candidates and community.

The Customer Demand Automation team at HubSpot is seeking an innovative and customer-focused Marketing Manager to drive automation programs that enhance customer experiences streamline sales processes and generate demand for HubSpot.

HubSpot’s suite of products is more expansive than ever but today our GTM relies too heavily on humans to identify opportunities for customers to upgrade and find new products to help their business grow better. We need to scale our mid- and up-market automation to streamline human-led sales processes and offer a more dynamic proactive approach to customer sales.

In this role you’ll use cutting-edge marketing automation & AI to connect customers with the right additional products at exactly the right time. You will build programs from the ground up optimize existing programs for the new age and unearth opportunities to create efficiency and add value.

Your work will shape our customers' interactions with HubSpot scale demand and give our customer-facing team time back to do what they do best - helping customers.

In this role you’ll get to:

• Own every element of your program from top to bottom -- from strategy to defining metrics and execution to reporting.

• Be an internal thought leader on what your audience and programs need to be successful - blending together deep customer insight and demand generation best practices.

• Design write and build emails and automation. You’ll be responsible for the positioning segmentation and basic operations.

• Scale AI in marketing automation in new and innovative contexts.

• Build novel worldclass automation using data-driven decision-making creativity and technologies.

• Partner across the business - especially with Product Marketing Customer Success and Sales - to find new opportunities for efficiency expanding your program and creating holistic customer experiences across channels.

• Drive continuous improvement through data-driven insights and recommendations.

We’re looking for someone who is:

• Highly data-driven with the tenacity and skills to identify trends in data and curiosity to discover the ‘why’.

• Motivated to deliver delightful customer AND frictionless sales experiences.

• Skilled in crafting automated customer experiences.

• Comfortable transitioning between strategic planning and technical execution.

• Collaborative team player with a proactive approach to problem-solving.

• Deeply curious about and/or experienced with leveraging AI in demand-driving programs at scale.

You should have the following skills or experiences:

• Strong writing and communication skills

• Fluency in data analysis and interpetation to drive marketing strategy

• Experience in email marketing and marketing automation

• Ability to re-invent and not just execute on status quo comfortable with change and a fast-paced environment

• Proven expertise in project management and cross-group collaboration

• Experimental mindset and experience running growth-focused experiments

Experience with B2B growth marketing revenue operations and/or customer success would be a plus!

Cash compensation range: 70000-105000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy . The cash compensation above includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate including their skills experience qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees candidates and community.