Marketing Manager - Customer Review Programs

1160353

At HubSpot our customers are at the core of everything we do. The feedback they provide is critical in shaping our products and services - and helping other companies evaluate if HubSpot is right to help grow their business. As our products and offerings continue to evolve we have a tremendous opportunity to connect with our customers and amplify their voices with more breadth depth and empathy than ever before.

With that in mind HubSpot is looking for a dynamic marketer to lead scale and innovate our customer review program. This role sits on our Customer Proof Team which manages a broad range of critical programs that attract engage and delight HubSpot’s prospects and customers.

Your work will involve implementing diverse engagement strategies managing review platforms and ensuring that awards and insights from reviews are integrated across the business. As part of this role you’ll collaborate with various teams including product marketing sales customer success and international teams to maximize the impact of our review initiatives.

We are looking for someone with strong strategic and analytical skills a knack for working with cross-functional teams a desire to innovate on traditional review tactics and — most importantly — a passion for customer feedback!

In this position you will have the opportunity to concentrate on::

• Reputation Management: Continuously monitor and engage proactively on key review platforms to manage and enhance HubSpot’s online reputation.

• Review Solicitation : Develop and execute diverse engagement strategies and event-based review collection to maximize the volume and quality of reviews.

• Platform Engagement: Focus strategically on platforms like G2 Trustpilot and TrustRadius running regular campaigns to maintain review recency and volume.

• Data Integration and Utilization: Share awards and review insights across product marketing sales and cs teams to drive improvements and highlight successes.

• Cross-functional Collaboration: Coordinate efforts across departments to ensure alignment with overall business objectives and maximize the impact of review initiatives.

• Recognition and Incentives: Acknowledge and reward customers who provide reviews and incentivize internal teams to support review collection efforts.

We are looking for people who:

• Showcase strategic thinking: Develop innovative approaches to enhance customer review programs.

• Excel in reputation management: Proven experience in monitoring and managing online reputations on key review platforms.

• Have strong analytical skills: Ability to track key metrics and use data to inform strategic decisions.

• Possess strong communication skills: Comfortable presenting to executives and internal/external audiences with excellent writing skills.

• Are skilled collaborators: History of collaborating closely with product sales marketing and other internal stakeholders.

• Take ownership of their work: High personal accountability and the ability to work independently to drive projects and initiatives.

• Have great project management skills: Strong communication around project timelines responsible individuals and status updates.

• Possess a growth mindset: Actively seek out opportunities to learn and improve and aren’t afraid to give and receive feedback.

• Have experience in the software cybersecurity or B2B technology industries.

• Are using AI today and / or are passionate about incorporating AI into their work.

Additional Qualifications:

• Experience: Minimum of 3-5 years in marketing with a focus on managing customer review programs or similar roles.

• Required: Candidates must have proven hands-on experience in building scaling and optimizing customer review strategies across multiple platforms.

• Education: Bachelor’s degree in Marketing Business or related field preferred.

• Skills: Proficiency in CRM tools and review platforms like G2 Trustpilot TrustRadius Gartner.

Join us and help bring our customers’ feedback to life!

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Cash compensation range: 70000-105000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy . The cash compensation above includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate including their skills experience qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees candidates and community.