Marketing Manager, DACH

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are looking for an experienced Marketing Manager to lead and drive marketing efforts, foster strategic partnerships and drive brand growth in the DACH region.

Please note: MUST speak German, full professional proficiency in English. 

This role is for 18 months, with the potential of becoming indefinite. 

Responsibilities:

Channel Strategy Development:

• Develop and execute a comprehensive channel marketing strategy tailored to the unique dynamics of the DACH market.
• Analyze regional market trends, consumer behavior, and competitive activity to identify growth opportunities.

Partnership Management:

• Maintain relationships with key distribution partners in DACH, including distributors, resellers and strategic alliances.
• Work with partners to co-create marketing plans that align with Cricut's overall brand and business goals.

Campaign Planning and Execution:

• Lead the planning and execution of targeted co-marketing campaigns with channel partners, tailored to local preferences.
• Develop attractive marketing and promotional materials tailored to the DACH market.

Lead Generation and Sales Support:

• Drive region-specific lead generation programs and work closely with partners to maximize reach and impact.
• Provide partners with the training and resources necessary for effective product promotion and sales support.

Market Analysis and Reporting:

• Use data analysis to evaluate the effectiveness of channel marketing programs and provide insights for continuous improvement.
• Monitor and report on key performance indicators related to the DACH market.

Cross-Functional Collaboration:

• Collaborate with consumer and digital marketing teams, sales and other cross-functional teams to ensure consistent and effective implementation of marketing initiatives.

Management of Agencies & External Field Teams:

• Effectively manage and steer Marketing- & Retail Agencies and external Field Teams. Provide resources , trainings and regular updates to secure smooth and efficient operations.

Budget Management:

• Plan & Track the DACH Marketing Budget.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Proven experience in channel marketing and the consumer retail market (preferably DACH region). 
• Strong leadership and project management skills. 
• A strategic thinker with the ability to develop and execute plans. 
• Analytical mindset with knowledge of data analysis and reporting tools. 
• Effective communication and presentation skills. 
• Fluent in German is required, full professional proficiency in English
• Affinity with craft and / or other creative hobbies is a plus 

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.