Marketing Manager- Data Enablement and MarTech

Intuit's Consumer Group Digital Activation Team (DAT) is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands, primarily TurboTax.

The Digital Activation Team is looking for an experienced Marketing Manager to work across the organization to drive marketing audience enablement and manage the marketing technology that delivers digital audiences and customer journey orchestration. This role drives critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.

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Responsibilities

• Develop and maintain marketing audiences across marketing channels:
• Partner with marketing strategy teams to develop audience requirements for marketing campaigns across channels including CRM, Online Advertising, Customer Success and more.
• Own audience execution across multiple technologies including Customer Data Platform, Data Management Platform, and partner platforms such as Google, Meta, Braze, etc.
• Collaborate with marketing stakeholders including Analytics, Customer Success, Legal, Privacy and others to ensure audience requirements and execution meet business and compliance needs across all stakeholders.
• Champion marketing audiences across channels to ensure x-channel teams are aware of available audiences and encourage adoption of marketing audiences as new audiences are available.
• Contribute to Customer Journey Orchestration (CJO) audience execution across all channels.
• Be a subject matter expert of available marketing data in the CDP:
• Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns.
• Maintain the data dictionary with marketing use cases, data descriptions and other relevant information required by marketing to understand available data for campaign planning.
• Understand the data onboarding processes including all technologies and collaborate across DAT to onboard data as needed and backup the data enablement team.
• Partner with Data Quality teams to ensure critical data for marketing use cases are tracked and issues are reported. Backup team with data monitoring as needed.
• Project manage and track execution of marketing audiences for owned channels:
• Track audience creation and clearly communicate available audiences, planned audiences and risks to execution timelines.
• Effectively identify risks, communicate, escalate and drive them to closure.
• Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.
• Contribute to 1 year planning for audience and CJO capabilities.
• Partner with X-Intuit teams on critical capabilities leveraged by CG DAT Operations
• Partner with GTM Tech PMs on Global Preference Center capabilities, targeted offer capabilities, CDP & CJO capabilities and Audience creation and delivery technologies (ie: LiveRamp).
• Manage purchase orders, invoicing and accruals of our marketing technology partners.