Marketing Manager Demand Generation

Marketing Manager Demand Generation 

Location: Chicago

About Toro TMS: We are Toro TMS a growth-stage startup building the modern operating system for trucking. Our mission is to deliver best-in-class end-to-end transportation management software (TMS) for bulk commodity haulers.

About the role: As our Demand Generation Manager you will own the strategy and execution behind Toro's revenue marketing engine. You'll build and scale programs that drive qualified pipeline accelerate deals through the funnel and connect marketing directly to revenue outcomes.

You'll thrive here if you are a performance-minded marketer who loves building systems obsesses over pipeline metrics and can move seamlessly between strategy and hands-on execution. You'll partner closely with sales to ensure every campaign channel and asset is working toward one goal: predictable scalable growth.

Responsibilities

• Own demand generation strategy and execution across paid organic email content and web – with a clear focus on pipeline contribution.
• Build and manage full-funnel programs that move prospects from awareness through to qualified opportunity with defined KPIs at each stage.
• Partner with sales to align on ICP lead quality follow-up sequencing and pipeline targets.
• Develop and maintain marketing attribution reporting; hold marketing accountable to sourced and influenced revenue.
• Drive content and messaging strategy in support of demand programs — including landing pages nurture sequences case studies and sales enablement materials.
• Manage marketing tech stack and campaign tooling to ensure clean data accurate tracking and efficient execution.
• Manage external agencies and vendors to extend execution capacity where needed.
• Support planning and execution of industry events and conferences tied to pipeline goals.

Skills / Experience

• 4+ years of B2B SaaS marketing experience with a track record of owning demand generation programs and pipeline targets.
• Deep understanding of full-funnel marketing — from top-of-funnel acquisition through mid-funnel nurture and sales handoff.
• Hands-on experience with marketing automation CRM and attribution tools (HubSpot Salesforce or similar).
• Strong analytical skills; comfortable pulling reports interpreting funnel data and adjusting strategy based on what's working.
• Experience partnering directly with sales teams and aligning marketing activity to revenue goals.
• Excellent written and verbal communication skills.
• Highly organized resourceful and able to manage competing priorities in a fast-moving environment.
• Willing to come to the Chicago office 2-3 times per week.

Benefits

• Comprehensive medical dental and vision coverage
• Unlimited PTO
• 401(k) policy managed by Empower
• FFC Gym Membership ($150+/month value)

Toro TMS is an Equal Opportunity Employer. Toro TMS provides equal employment opportunities to all employees and applicants without regard to race color gender (including pregnancy) religion national origin ancestry disability age sexual orientation gender identity or expression marital status language ancestry genetic information veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process please notify a representative of the Human Resources Department.

What We Do

At Toro TMS we are on a mission to deliver technology that drives lasting improvements for the trucking industry. Our dedicated team has built an easy-to-use modern end-to-end TMS specifically designed for bulk haulers. From load management and dispatch to accounting and driver payroll we provide a single software solution to help our customers move more loads.

Why Work With Us

We’re a fast-growing startup where you’ll work with a world-class team of startup veterans gain hands-on experience and grow your career quickly. With a strong track record of promoting from within we offer real opportunities for impact learning and advancement in a high-growth environment.

Gallery