Marketing Manager (Digital) - Remote

Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make.

Job Posting Title

Marketing Manager (Digital) - RemoteJob Description

The Marketing Manager is responsible for driving the development and execution of quality marketing initiatives to meet Prime Therapeutics' business needs, sales and product objectives. This position leads collaborates with cross functional partners to bring an integrated and strategic approach to sales support and communications planning.

Responsibilities

• Strong understanding of SEO, SEM, email marketing. social marketing, and content marketing
• Ability to conceptualize, plan, and execute digital marketing campaigns across various channels including web, email, social media, and other digital platforms, from ideation to implementation, monitoring and optimization
• Experience with website analytics tools (Google Analytics, Adobe Analytics)
• Knowledge of CRM systems and marketing automation tools
• Ability to develop and implement digital marketing strategies
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Up-to-date with the latest trends and best practices in digital marketing
• Certifications such as Google Ads certification, HubSpot certification, etc., are a plus
• Proficiency in web content management systems such as WordPress or LifeRay, including front-end editing skills and basic HTML coding knowledge, with the ability to troubleshoot and make necessary updates independently.
• Collaborate with cross-functional business partners and stakeholders to understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning
• Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market
• Other duties as assigned

Minimum Qualifications

• Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
• 5 years of work experience in related marketing roles, including B2B marketing , product marketing and/or communications
• Must be eligible to work in the United States without need for work visa or residency sponsorship

Additional Qualifications

• Ability to write and manage communication pieces for a wide variety of audiences
• Strong interpersonal communication skills, including team leadership, conflict resolution and listening
• Ability to work under pressure and manage multiple, complex projects simultaneously without compromising quality
• Ability to work independently and at time work with ambiguity

Preferred Qualifications

• Experience in the health insurance or Pharmacy Benefits Management (PBM) industry
• Leadership experience
• Experience designing marketing campaigns for both business-to-business and business-to-consumer audiences

Minimum Physical Job Requirements

• Constantly required to sit, use hands to handle or feel, talk and hear
• Frequently required to reach with hands and arms
• Occasionally required to stand, walk and stoop, kneel, and crouch
• Occasionally required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus

Reporting Structure

• Reports to a Manager, Director or Sr Director in the Marketing department

Potential pay for this position ranges from $85,600.00 - $128,400.00 based on experience and skills. Pay range may vary by 8% depending on applicant location.

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the "Benefits at a glance" button for more detail.

Prime Therapeutics LLC is an Equal Opportunity Employer. We encourage diverse candidates to apply and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, genetic information, marital status, family status, national origin, age, disability, veteran status, or any other legally protected class under federal, state, or local law.

Positions will be posted for a minimum of five consecutive workdays.