Marketing Manager (Email & Mobile)

Our client, located in Concord, Ontario is looking to hire an Email and Mobile Marketing Manager.

Role Overview

As Manager, Email & Mobile Marketing, you will own the strategy, execution, and performance of email and SMS marketing programs across retail and e-commerce brands.

Reporting to the Senior Manager, Digital Marketing, you will lead lifecycle and broadcast programs that drive revenue, retention, and customer lifetime value.

This is a hands-on leadership role. You will translate business goals into scalable messaging strategies, collaborate with cross-functional teams, and continuously optimize performance using data and insights.

What you will do

Strategy & Ownership

• Own the email and SMS marketing roadmap including lifecycle, promotional, and triggered programs
• Develop strategies aligned with e-commerce, retail, and omnichannel growth
• Improve personalization, segmentation, automation, and customer experience
• Ensure compliance with CAN-SPAM, CASL, and privacy standards

Execution & Optimization

• Oversee campaign execution from briefing to deployment and analysis
• Manage and optimize programs in Klaviyo including flows, audiences, testing, and reporting
• Establish QA standards for accuracy and brand consistency
• Test subject lines, content, timing, and cadence to improve performance

Leadership & Collaboration

• Lead and mentor internal teams and external partners
• Coordinate across marketing, merchandising, and digital teams
• Act as the subject matter expert for email and mobile marketing
• Contribute to broader digital and CRM strategy

Reporting & Insights

• Define success metrics and reporting frameworks
• Deliver insights on revenue, engagement, and customer behavior
• Use data to guide decisions and prioritize initiatives

Qualifications

• 5 to 7 years of experience in email and mobile marketing within retail or e-commerce
• Experience owning strategy, not just execution
• Strong hands-on experience with Klaviyo and lifecycle marketing
• Experience leading projects or team members
• Knowledge of omnichannel customer journeys
• Experience with Email, SMS, Push, In-App, and Web Push messaging
• Strong organizational and analytical skills
• Collaborative and proactive mindset
• Post-secondary education in Marketing, Communications, or related field

What we can offer you

• Hybrid work model with a mix of in-office and remote days
• A fun, casual work environment
• Opportunities to give back through charitable initiatives
• Salary: $70-90K

Job Types: Full-time, Permanent

Pay: $70,000.00-$90,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off

Experience:

• Email & Mobile Marketing : 5 years (preferred)

Work Location: Hybrid remote in Concord, ON