Marketing Manager Employer Activation (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted and we are dedicated to treating the whole person not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states with the exception of Hawaii.

About the Role

We are hiring an Employer Activation Marketing Manager to drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners. In this role you will lead the end-to-end execution of activation campaigns optimizing touchpoints for conversion through rigorous A/B testing. By automating workflows with AI and MarTech tools and developing scalable playbooks you will serve as a force multiplier for our team’s capacity.

You will maintain high standards for data attribution partnering with Analytics to report on conversion rates and incrementality. Acting as a cross-functional bridge for the Commercial and Sales teams you will align marketing efforts with partner requirements and use performance data to continuously optimize the activation roadmap and close funnel gaps.

Required Qualifications

• 5+ years of related professional experience in Marketing Growth or Operations with a focus on user activations

• Proficiency in data analysis and reporting tools (e.g. Excel/Google Sheets Looker SFDC)

• Demonstrated ability to manage complex high-visibility projects with cross-functional stakeholders

• Experience in B2B marketing or account management preferably with enterprise clients

Preferred Qualifications

While having the preferred qualifications enhances your candidacy having all of them is not mandatory. We encourage all interested applicants to apply even those who may not meet every preferred requirement.

• Hands-on experience with marketing automation tools (e.g. HubSpot)

• Familiarity with using AI tools or agents (e.g. ChatGPT Claude or specialized marketing AI) to automate content versioning data cleaning or campaign operations

• Experience working within the healthcare ecosystem particularly with employer-sponsored benefits EAPs or health plan activation

• Proven experience using structured frameworks (like ICE or RICE) to prioritize execute and document A/B tests and marketing experiments

We're serious about your well-being! As part of our team full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance ensuring you can meet both professional and personal commitments (must be based in United States currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical dental vision life disability and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents including birthing non-birthing adopting and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fun team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences fostering a sense of community and belonging for all

Our team

We believe that diversity equity and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe seen heard and valued.

What We Do

We believe that when access to quality mental healthcare improves patients providers and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients providers and payers to improve mental health outcomes. With Rula it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs accepts insurance and is taking new patients. For providers Rula offers the flexibility of private practice while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing credentialing billing and admin tasks so providers can focus on what they do best: providing care to those in need. Rula is a remote-first company with teams who specialize in the areas of Clinical Partnerships Operations Marketing Engineering Product and more. We’re committed to reimagining how mental health is treated.

Why Work With Us

As a remote company we're intentional about the culture we're building. We write things down we communicate clearly we follow-up and we follow-through. We have high expectations for our team and empower individuals with a high degree of trust and autonomy. In turn we expect that individuals operate with a sense of ownership in everything.

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